After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

2020-08-12 06:59:35 0 Comment 1426 views
abstract

Fifteen years ago, how brilliant the Toyota Crown was, how lonely it is now. If there is a time stopper, Toyota Crown definitely hopes that the time w

Fifteen years ago, how brilliant the Toyota Crown was, how lonely it is now. If there is a time stopper, Toyota Crown definitely hopes that the time will be fixed in 2005. At that time, it will be able to own a crown, which is definitely a symbol of status.

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

At that time, the Toyota Crown was at the peak of its 12th-generation models. Audi A6L and Mercedes-Benz E-Class were not considered, after all, At that time, the German luxury car was far fromNow that it is so strong, the Crown was the most quiet, comfortable and representative model of luxury executive cars at that time. At that time, the smoothness of the 3.0L V6 engine was not comparable to that of its competitors. Therefore, in the eyes of many people, the classics of the twelfth-generation crown need not be said. Until now, many people have been obsessed with it.

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

The Crown has undergone two remodeling, but it will never return to its glorious time of the year. Perhaps the market has undergone great changes, perhaps the emergence of the Asian Dragon, so that consumers who like Toyota luxury cars also have There are more choices, so even if the current crown is on the basis of 25.08-37.48 million, the price has dropped again and again. It has reached the price of 230,000, but still no one cares. In 2019, the Crown sold a total of 10,378 units. , And this year, the situation is even less optimistic. The cumulativeSales did not exceed 1,000.

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

Although it is not as classic as the twelfth-generation model, the aura of the current crown is still very full. Take the front of the car as an example. The grille plus the special logo of the crown, combined with the embellishment of the chrome trim, is full of aura. The LED automatic headlights are also very sharp, and the cleaning device is added, which is still of a very high level. The addition of LED tail lights makes the tail of the crown more fashionable.

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

The length of the current Crown has reached 5020mm and the wheelbase is 2925mm. It is still larger than the Asian dragon. It’s just that the width of 1805mm is very narrow. This has long been criticized for the crown. Of course, the side lines are relatively stable, and it is equipped with 18-inch aluminum alloy multi-spoke wheels, which is very business-oriented.

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

From the perspective of the interior, the Crown is obviously not as trendy as the Asian Dragon, Camry and other popular Toyota models. Instead, it adopts a retro-style center console, which will not please young consumers. Of joy. However, the workmanship and texture are still at the flagship level. The center console is divided into two upper and lower touch screens, reaching 7-inch and 5-inch specifications respectively, which are used to control multimedia, air conditioning, seats and other in-car functions.

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

The instrument panel of the crown is not a full LCD structure, and the shape of the multi-function steering wheel is also more traditional. Of course, the leather material package is not absent. In addition to the entry model, it also adds Shift paddles. Knee airbags, passive pedestrian protection, uphill assistance, active brake lights, and many active and passive safety are relatively complete, and there is no deduction in the safety configuration.

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

Although noIt is equipped with panoramic sunroof, but the riding experience of the crown is still in place. The leather seat has electric adjustment and heating function in the front row. The thick seat back is also very comfortable. In addition, there is nothing to be picky about the riding space of the Crown.

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

The trunk space of the crown is not small, it has a conventional volume of 510L, the interior is very flat, only the rear seatThe chair cannot be put down, and it is a pity that it cannot expand the volume.

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

Different from its predecessors, the current Crown cancels the V6 structure engine and replaces it with the L4 structure 2.0T The turbocharged engine can output a peak power of 235 horsepower and a peak torque of 350N·m. The 8AT manual transmission is still smooth and linear, and the acceleration of 7.3 seconds is actually very fast. Of course, the fuel consumption of the Crown is average. The comprehensive fuel consumption of 11.5L per 100 kilometers is not economical.

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

In terms of the chassis, the Crown still inherits the usual thick and stable characteristics, with the rear drive structure plus front and rear suspension The structure makes the Crown's handling more flexible, unlike a large car with a length of more than 5 meters, and the soundproof and quiet performance is still the leader in the same class, and the driving texture is not inferior to the Mercedes-Benz E-Class, Audi A6L, etc. Luxury car.

After dropping and dropping, it still can’t sell. Is the Toyota Crown’s failure because the Chinese don’t understand cars?

In short, Crown’s product strength is actually pretty good. Apart from the fact that the car’s width is not in place, the overall performance has no obvious shortcomings, but as a Toyota brand Flagship models, on the premise that there is not much difference in price, many consumers are still more keen on luxury brand models, which has caused the embarrassing situation of Crown. On the one hand, it is not as affordable as Asia Dragon and can be put down. Competing with mid-size cars, on the other hand, when Crown faces luxury models such as BBA and Lexus, its brand influence is indeed at a disadvantage, so it is ultimately in a situation where no one cares.

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