How was the domestic mobile phone market in the second quarter? Looking at the third-party statistics, we can see that Huawei is about to break through 50% of its share, which will significantly lead its friends. Brands such as VIVO, OPPO and Xiaomi are still declining.
The market is changing rapidly, and the development of the domestic mobile phone industry has passed the most glorious "golden age", and the manufacturers that can stay are some relatively powerful brands. However, with the advent of the 5G era, the competition among major mobile phone manufacturers has ushered in a new stage. In order to pursue more sales, various tricks are frequently used, but the domestic market is now basically finalized. Recently, Counterpoint, a well-known overseas organization, announcedIn the domestic market in the second quarter, the living space of small brands is getting smaller and smaller.
Compared with the first quarter, the domestic mobile phone market gradually recovered its previous vitality in the second quarter, but the impact of the epidemic still exists , Resulting in a certain impact on the entire industry. According to the specific data released by the agency, the overall domestic market in the second quarter of 2020The decline was 17%, and the chain achieved growth. During this period, 5G mobile phones have begun to occupy the market, sales accounted for one-third of the position, reaching 40% in June alone. More and more users have replaced the latest 5G mobile phones.
Among these brands, Huawei’s performanceIt is the most ferocious. The domestic market share reached 46% throughout the second quarter, which is very close to its 50% goal. From the second quarter of last year to the second quarter of this year, Huawei has maintained a state of rapid growth. This year, it has launched a number of new 5G phones to continue to occupy the market. After encountering sanctions, Huawei has become more and more courageous in the war, coupled with Huawei's brand power, this year is very hopeful to break through 50% of the market share. The Huawei Mate 40 series in the second half of the year will be the highlight.
VIVO and OPPO, the "superficial brothers", are basically taking the same route, and the two share in the domestic market are relatively close. . Data show that VIVO’s domestic share in the second quarter was 16%, a decline of 29% compared to the same period last year; OPPO’s specific share was 15%, a 31% decline year-on-year. The offline market was wildly invaded by Huawei, and there was Xiaomi in the online market. Now VIVO and OPPO have also made changes, launching their own sub-brands to focus on cost performance. On the other side, it has also begun to strengthen the exploration of technology.
Apple is still very stable Yes, despite its small number of models, it is after all the world’s top brand, and its popularity is much higher than other manufacturers. In the second quarter of this year, the iPhone’s domestic market share was 9%, a year-on-year increase 34%, it has become the fastest-growing brand. On the other hand, Samsung, the world’s number one, has been reduced to others, which is a bit bleak. The iPhone does have its own unique features. The system is smooth and durable, and the performance is powerful. To surpass Apple, domestic production has to beHard work.
Xiaomi mobile phones have performed well in overseas markets, but this cannot withstand the continued decline of the domestic market. Statistics show that in the second quarter, the market share of Xiaomi mobile phones was 9% and the first quarter was the same, but compared with the same period last year, the decline reached 35%. This year’s Mi 10 series performed quite poorlyWrong, to lay the foundation for the impact of high-end; but the Redmi series products are not good enough except for mid-range and low-end products. The sales of Redmi K30 Pro were brought after the price cut.
Samsung, Meizu, ZTE, Lenovo and other brands are all in the other ranks, and their market share has been declining, while Huawei has soared. This is the current situation of the domestic mobile phone industryManufacturers without strong resources will soon be eliminated. It is not easy to compete for share. Nowadays, it is not only the product strength, but the brand is also very important.