Why do we not think of American movies in our minds when watching American blockbusters, but Hollywood movies? When we are talking about movies in a certain country, we are not just talking about a certain work. We are actually talking about the "film industry system" of this country. This is why the term "Hollywood" is deeply rooted in the hearts of the people. The highly mature film industrialization system has become the enduring foundation of the golden sign of "Hollywood".
Why do audiences always feel that there are too few good films when talking about Chinese movies? Many ordinary audiences will blame the director's limited talent, the emptiness of script writing, and the rigid performance of the actors. However, in the eyes of industry insiders, these are only apparent reasons. The fundamental reason is that our film industry is still at a relatively backward stage.segment.
1. How did Hollywood play with "film industrialization"?
When it comes to "film industrialization", you have to mention Hollywood. Hollywood is currently the place with the highest degree of film industrialization in the world, and his industrialization process was not accomplished overnight.
After 1916, several major studios have been established in Hollywood, almost all of which have formed the layout of the entire industry chain, from upstream artist economy, content production & publicity to downstream screening, This is the initial industrialization model of Hollywood movies-studio system. This period is also the golden age of Hollywood movies, such as "Citizen Kane","Gone with the Wind", "Broken Blue Bridge", "Casablanca" and many other classic films. However, several major studios not only monopolize the entire industry chain, but also occupy a monopoly advantage on the content side, which limits the development of the film industry to some extent.
Afterwards, Pella The passage of the Mongolian Act announced the studio systemDisintegration, the Hollywood film system has become more market-oriented. Marketization means that movies need to use good content to conquer users, and also need to re-establish the industry order, that is, the process of the industrialization system of works. Basically established a complete industrial production process of script development-budget preparation-establishment of project team-shooting as planned-post-production-distribution and promotion-peripheral derivatives.
The major studios have reduced the number of films produced, streamlined the lineup, and optimized the competitiveness of their works. Finally, in 1972, Paramount launched the epic film "The Godfather", which won 250 million box office (cost 5 million US dollars). The release of "Star Wars" in 1977 drove the rapid development of the overall special effects technology of the film industry, not only won 7.754 With a global box office of 100 million U.S. dollars, related products sold for 4 billion U.S. dollars.
After the industrial system matured in 1980, Hollywood Movies began to quickly reach the peak of the global film market and gradually dominated the global film market. It still represents the world's highest quality and widest audience movie content. So far, many well-known Hollywood movies of different types have been produced. Among them, "Xiao Shen"The Redemption of Gram" and "Forrest Gump" became classics. The commercial blockbuster series "The Matrix" and "Fast and Furious" brought new visual stimulation. The "Avengers" series made the Marvel universe sweep the world. , "Titanic" and "Avatar" successively boarded the global box office champion. These are the products of a high degree of film industrialization, and more and more masterpieces are not only benefited from a certain part of the film industrialization: it is not a simple publicity, technology or script, but it has been given after decades of attempts. Hollywood movies have a standard system, a standard system that makes the audience exclaim and refreshes the industry TOP list.
During the decades of continuous exploration of the industrialization of Hollywood films, Hollywood has gradually established a mature and complete industrial system: every high-end and sophisticated work, including directors, Screenwriter, producer, actor, photography, Lighting, setting, art, costume design, makeup, special effects, and even stuntman and subtitle design, such a delicate work, Hollywood can find the corresponding professional talents to complete the first time. In this rigorous system, the "special effects" alone contains hundreds of jobs.
This is the professionalism brought by industrialization, and it has scale and management.
The direct results of this professionalism are not only reflected in high-quality films, but also in the industry unions owned by various types of work in Hollywood. The members of these unions are the judges of the major annual Oscar awards. The meaning of this highly professional and disguised supervision of the production standards of each film is not only the unmatched recognition of this award for decades.Compatibility is another reason why Hollywood film industrialization can develop rapidly from the inside out.
2. Where is the hope for the industrialization of Chinese films to surpass Hollywood?
For a long period of time, due to the lack of mature and systematic operation in the domestic film industry, the lack of technology and professional Advancement can be said to be difficult, and the result is directly reflected in the lack of talents behind the scenes, and even photography, art, lighting and other talents. The special effects that are more easily felt by the general public in front of the scene lag behind Hollywood and European movies.
In order to change the backward film industry,In fact, Chinese filmmakers are also constantly exploring and advancing "film industrialization." "Di Renjie: The God of Dragon King" is the first attempt at underwater 3D, exploring the possibilities of more technologies. There are a total of 1500 special effects shots in "Ghost Blowing the Lantern". It took 18 months from the preliminary design to the special effects production. In the construction of the story, the script cleverly avoided the "minefield" and brought the story to a successful conclusion. The "Wandering Earth" screened in the Spring Festival this year has divided the work from script creation, special effects production and other departments in accordance with the industrialization model, boldly attempting to localize the film industry. The "Fengshen Trilogy" being filmed further promotes the process of China's film industrialization by cooperating with filmmakers with international experience in film industrialization.
In an interview with the media, director Wu Ershan expressed his standards for the industrialization of Chinese films in three aspects: The first is the creation of genres, each type has certain There are certain standards in terms of script and production; the second is scientific and systematic production management to ensure the mass production of a movie; the third is the application of new technologies. This is actually about A summary of the industrialization of the film is of great reference value. The reason why the Hollywood film industry is strong has attracted excellent filmmakers from all over the worldGoing is also reflected in these aspects mentioned by director Wu Ershan. During the production of "The Trilogy of Conferred Gods", director Wu Ershan also made active attempts and bold experiments in the industrialization of Chinese films. In order to make this mythical epic well, Director Wu Ershan is committed to complete it with high industrial standards in creation, management and technology.
From the creation point of view, "The Trilogy of Conferred Gods" is likely to fill a gap in the "domestic mythical epic blockbuster". After studying various story texts based on "The Romance of the Gods" with great concentration, Wu Ershan has prepared for nearly seven years and adopted a more modern perspective to interpret those classic cultural symbols, linking the spirit of China from ancient times to the present. And culture, this kind of thinking is actually paying tribute to the senior Hollywood. In the production process, Wu Ershan has always emphasized the "cultural attributes" of this trilogy.Both the book and the picture design are full of Chinese aesthetic elements. The comprehensive "industrialization" and "localization" of this kind of creation have planted the seeds full of vitality on the country's poor film industrialization soil. From this perspective, this series is likely to reach a new height of domestic movies in terms of special effects and vision.
And if you want to try and experiment in technology, the necessary learning is indispensable. Wu Ershan not only watched the classic Hollywood industrialized magical movies such as "The Lord of the Rings" and "The Hobbit" many times, Directly invited Barry M. Osborne, the producer of the "Lord of the Rings" trilogy, as a production consultant, and even due to the lack of high-level professional special effects companies in China, director Wu Ershan specially established a special effects distribution company Mythology Digital (Magic Film technology), make overall planning for the special effects shots needed for the film, and distribute the shots with different characteristics and different difficulties to suitable special effects companies around the world. At the same time, a special office has been set up in the United States to be responsible for special effects in the United States. The team communicates. According to Wu Ershan, more than 80% of the shots in his new series will be realized by special effects.
Strict management is also the embodiment of this series of high industrial standards. Director Wu Ershan’s notice is exhaustive. It not only includes the list of actors, time, scenes, etc., but also the comparison between the scenes and the content of the script. The actors uniformly follow the command of the film crew, and the management is visible. It's harsh.
When it comes to the details of management, even the horses used in the show are first established for the professional consideration of the film. After purchasing suitable good horses, they will be uniformly trained and managed by dedicated personnel. At the same time, in order to satisfy The crew’s different dining needs for each type of work are also out of consideration for safety and budget savings. The crew also built their own canteen. Such investment and risks have maximized the box office pressure for the first film. However, Wuershan The director still made such a decision, which also shows his full confidence in the "Fengshen Trilogy".
Director Guo Fan is also visiting the class Director Wu Ershan and "The Trilogy of Conferred Gods" later said: "Compared with the "Trilogy of Conferred Gods", we are a handicraft workshop. When our industrialization is insufficient, we use human flesh to fill in. The film industrialization system of "Fengshen Trilogy" is shocking, and I think it's great. "
Director Wu Ershan’s condensed "creation, management, and technology" for the industrialization of film are all reflected in the "Fengshen Trilogy", and these attempts Will it bring a breakthrough to the "industrialization of Chinese film"? We cannot get the exact answer for the time being, but it is definitely worth our attention and expectation!
PS: The text is original by the author, and the pictures are all from the Internet.