Media Reference Guide: "Idioms World "To lead the audience to appreciate the beauty of Chinese idiom culture as the positioning of the program, guided by the spirit of "promoting the creative transformation and innovative development of Chinese excellent traditional culture", and interpret the cultural connotation behind the idiom from a novel perspective for the audience.
Source: Media Reference-Editor-in-Chief Wen Jing
In recent years, cultural programs have continuously set off ratings highlight, "Chinese Poetry Conference", "Reading aloud"Programs such as "Zher" and "National Treasure" have successively become popular, and have achieved increased influence in multiple dimensions. With these "jewels and jade in front", can similar programs be done, how can they be done, and how can they be new?
When the major platforms were pondering this issue, Hebei Satellite TV, which once launched the first domestic poetry culture program "China Good Poetry", dared to be the first, relying on years of deep cultivation, detailed themes, and deep exploration of content. Model innovation has once again found a breakthrough in cultural programs, and recently launched "Idioms World".
"From today, as an idiom promoter, I will work together in Handan, China Fan the door of Chinese idioms and review the time-honored idiom story together.” On the evening of June 30, the sister chapter "The World of Idioms", created by the original team of Hebei Satellite TV's "Good Poetry of China", premiered on Hebei Satellite TV. The program will The Chinese culture embodies the beauty of Chinese and the idiom culture that embodies the beauty of the traditional realm as a carrier, and uses wonderful idioms to give people the enjoyment of beauty.
"The World of Idioms" is based on the extensive and profound Chinese traditional culture. Through a unique perspective and a grounded presentation form, the long and profound idiom culture becomes more exciting and moving. From the perspective of the theme construction, program mode and content presentation of the premiere program, the program breaks through the common pattern of previous cultural programs.Taking individuals as a unit and confronting two people, but in a unique way through 28 idiom masters competing on the same stage, let the broad and profound idiom culture shine.
At the same time, "Idioms World" has a relatively strong Chinese original color, and has become an important driving force for the rise of domestic original variety shows.
Inherited and spread, the original link "Joking Idioms"
"Zero elimination" competition system, "12 points promotion system", the first "cultural development" group portrait mode, everyone is "Idiom Promoters", the innovative creation of "Idioms World" at the level of program form, content and positioning also provides a new reference perspective for the creation of cultural variety TV programs.
Take traditional culture as the core
Promote idiom culture, light up cultural confidence
Everyone is the idiom It is said that idioms are idioms. Idioms are the most shining pearl in the treasure house of traditional Chinese culture. It stretches from the past to the present and traces its roots. Behind each idiom, there is a profound cultural and historical story.
In terms of topic selection, "Idioms World" takes the audience to appreciate the beauty of Chinese idiom culture as the program positioning, and "promote the creative transformation and innovative development of Chinese excellent traditional culture"Guided by the spirit of idioms, interpret the cultural connotations behind the idioms from a novel perspective for the audience.
This program positioning, Not only is it full of Chinese people's innate emotional identification with traditional culture, the cultural dissemination of the program is also an important adherence to culture by TV people.
It can be said that culturality is the core of "Idioms in the World", and the Chinese culture is broad and profound, with profound heritageThick is an inexhaustible treasure house of resources. The program is good at digging out the creative materials that the audience loves, so that the types of cultural programs can be richer and the content is more diverse, so as to continuously provide the audience with freshness.
What is rare and valuable is the
"Idiom World" shows the public’s perception and experience of Chinese culture through multiple expressions, conveys the charm of Chinese culture to the audience, and allows TV culture to gain A valuable return. As "idiom promoter" Cheng Cheng said at the beginning of the program: "idioms are condensed Chinese culture, refined words and sentences, allowing us modern people to express the deepest emotions in the most concise way; The story behind the idiom that traverses the past and the present still makes us feel the momentum and power that shocked the past and the present. ”
"Zero elimination" competition system to create cultural stars, p>
The first "cultural development" group portrait mode
Innovation is not simply to change the guest lineup and upgrade the lighting and stage, but to be comprehensive from program content to artistic techniques Innovation, especially to present the characteristics and charm of Chinese culture in a way that audiences love to seeIn front of the public, make sure to satisfy the audience's curiosity about cultural content.
Only in this way, the audience will always keep attention to ensure the popularity of cultural programs , And kind of innovation is an important way for the show to stand out. Although "The World of Idioms" also adopts the competition method used in cultural programs, it does not follow the original routines and procedures, but has made innovations in the competition rules.
zero Knockout system, players "stand" to the last minute
General competition programs mostly use one-to-one PK. The "Idioms World" program first opened the "cultural development model" to create cultural stars, groundbreaking Let 28 players from home and abroad compete on the same stage at the same time. The schedule adopts a points system and no one is eliminated.
Specifically, the 12 episodes of "The World of Idioms", each issue In 90 minutes, the contestants started from the same starting point, competed on the same stage, and answered the questions simultaneously. They were present throughout the whole process and were not eliminated. Each stage of the program set up 5 levels, and the contestants accumulated one point after passing a level, and advanced to the next level; the whole season ended. Based on the total points ranking, the first, second and third place will be determined.
These 28 idiom experts come from all walks of life, such as Tsinghua University master Gong Yuyang, elegant and intellectual American painter Zhou Xinyi, with a sense of time and space travel "Hanfu Control" female doctor Wang Rui, the grid policeman Wang Xianglong who is confident enough to learn nowhere to put it, as well as Li Meiyao, a 9-year-old interpreter from the Shenyang Imperial Palace, and Liao Shuzhi, a talented woman from Peking University from Taiwan, on both sides of the strait Wei Yiwei, who has learned Chinese culture from the three places, and Indonesian student Ma Kuanglong, who has a sense of humor, is always online. They have distinctive personalities and will show off on the stage of "Idioms in the World".
The setting of not eliminating everyone will make each player shine in this arena. They have a common identity "idiom promoter", which highlights the responsibility and mission as the inheritor of idiom culture. The innovative inheritance of "The World of Idioms" comes not only from the program itself, but also from the meaning conveyed by this stage. As the "witnesses" of this idiom feast, the audience is more likely to have a sense of identity and pride in Chinese idiom culture. Help drive the audience to arouse strong emotional resonance.
The new session setting will ignite the light of idioms. Just as the cultural scholar Sassou said to 28 contestants: Set ambush on all sides, whether you are dark Chen Cang or Wei Wei to save Zhao, we are waiting for you to fly across Guanshan. "
In terms of question type innovation, the program team created nearly 20 original question types. From more than 20,000 idioms, they extracted one or two thousand commonly used in life scenes. Refer to the second edition The title of "Xinhua Dictionary of Idioms" is strange but not obscure. It is hoped that through the popularization and inheritance of the commonly used idiom "to learn the new by reviewing the old", the idiom culture will last forever.
For example, "There are words in the paintings." "Use animation to describe fable-like idioms; "Stars all over you" realizes the effect of idiom solitaire through cross-word association; "Fan Kai Win" borrows map props to unlock the idiom story;"The words "respect each other" and "playing idioms" are performed in the form of skits, in which contestants are asked to pick the wrong or answer a series of questions derived from the idiom story skit; idioms such as "finished home to Zhao", "recommended by oneself", "three visits to the cottage", etc., are carefully arranged through the program The interpretation of "live" the story behind the idiom makes the audience feel the beauty of the idiom and deepen their sense of immersion in human history.
"The World of Idioms"Pay attention to the content as the core, fully deconstruct the idiom culture, and fully display the cultural connotation, humanistic feelings and unique characteristics. In the program, there are three cultural scholars who are well-known from ancient times to the present by the famous historical scholar Ji Lianhai, cultural scholar Sasu, and lecturer of the School of Humanities of Tongji University. Interpretation. They do not stick to book explanations, and use life-oriented methods to express the connotation of idioms, thereby improving the audience's understanding and appreciation of Chinese idiom culture.
Use variety show elements to activate cultural connotation
Integration of "informative, interesting, popular, and interactive"
Cultural variety shows pay more attention than ordinary variety shows The innovation of stage visual effects. "Idioms in the World" uses television methods that audiences love to hear and make idioms "live". It is worth mentioning that the program also designed a virtual cartoon character "Idiom Monarch", one in ancient costumes. The young scholar in hair bun made guest appearances with the help of "Voice AI" and used fashionable voice to link to young people, which became one of the substitution experiences for popularizing idiom culture and making idioms "live".
In addition, the performances of the 12 programs are all performed by professional comedies The team is completed, they have rich stage experience, each issue can bring you a new experience of idioms, telling historical stories in humor, bringing a different historical interpretation, not only maintaining the elegant style of the program culture, but also equipped with TV The art and interest of communication.
In terms of stage art presentation, each issue of "Idioms World"There are five levels in the project, corresponding to a five-story stepped stage. Nearly 300 square meters of the most advanced and sharpest black mirror floor screen, with the main screen and visual effects changes, it will show exquisite stage beauty effects, and better let the audience feel the beauty of idioms in a mesmerizing mood The creation of this symbolic atmosphere makes the audience feel immersive when watching the program, thereby achieving a "ritualized" viewing experience.
"Idiom World" is another innovation in the inheritance of Chinese traditional culture and thought in the new era, and it is also a successful exploration of the form of cultural programs. This fully demonstrates respect for the aesthetic and audio-visual habits of young people, confidently and boldly innovating programs, combining the current new communication symbols, adopting young people’s discourse system, and using a variety of variety show expressions to gain the love of young people. The unique charm of the new era has become a useful attempt to innovate Chinese TV programs in a true sense.