With the rapid development of my country's film and television industry in recent years, China has become the world's second largest film market, with the number of screens and number of movie viewers ranking first in the world.
However, in terms of the overall income of the film and television industry and the completeness of the industry chain, there is still a big gap between my country's film and television industry and the world's film and television powers, and it also has huge room for improvement and development potential.
The 2018 box office exceeded 60 billion, and the film and television industry ushered in new opportunities
The domestic film and television works "turned over", the industry profits increased sharply
In 2018, the Chinese film and television industry fought a beautiful "turn over", Many excellent films and TV dramas have continuously emerged: "I am not the god of medicine", "Operation Red Sea", "Detective Chinatown 2", "Dajiang Dahe" and so on.
Only 11.4% of the first day of "Operation Red Sea" was released, ranking among the movies released in the same period No. 4, and 7 days later, he became the single-day box office champion, with a total box office of 36500 million yuan, all the way back to become the annual box office champion in 2018; at the same time the Spring Festival film "Chinatown Detective 2" ranked second, with a cumulative box office of 3.398 billion yuan; "I am not a medicine god" annual box office of 3.1 billion yuan , Ranked third.
Consumption concept changes, and the proportion of mass entertainment consumption increases
2018 Annual box officeThe income of the body reached 60.98 billion yuan, a year-on-year growth rate of 9.1%. Among them, the growth rate of the fourth and fifth tier cities was significantly faster than that of the first and second tier cities. The growth rate of the fourth and fifth tier cities reached 13.8% and 14.9%, respectively. Significantly faster than the growth rate of the box office market, and changes in mass consumption levels and concepts have gradually formed the film and television industry in various regions of our country. Early theaters have gradually passed the cultivation period and the channel layout has been gradually improved.
In 2019, domestic films led by "The Wandering Earth" will inevitably push China's film and television industry to a new level of development.
"The Wandering Earth" is a good interpretation of "both praise and popularity" at home and abroad. The "Forbes" website is named " Take the Wandering Earth as an example, pointing out that Chinese domestic films welcomeComing to the high box office, the author said: "If China can make such movies on their own, they won't need Hollywood imports. With the large-scale production of China, Hollywood blockbusters are no longer so special on a global scale."
National theater infrastructure construction, vigorously promote the development of the industry
In order to match the growing The demand and number of viewers, the scale of China's film and television industry in 2019 is also expanding, the number of new theaters, the number of new screens, and the number of film and television production companies/studios are all increasing: From January 2019 to present, the country has accumulated new 74 theaters were opened and 3813 new screens were built, an increase of 40.18% year-on-year.(The top five new screens were Great Wall Womei and BeijingNew Film Federation, Deep Shadow Orange Sky, Jiangsu Fortune Blue Ocean and China Film Southern Shinkansen).
The talents in the later stage of film and television are "crazy" "Grabbing", a serious shortage of personnel
The film and television industry is booming, and the influx of capital "flowers everywhere"
When the financial crisis swept across the world’s economic fields At that time, the film industry ushered in a warm spring. Since 2006, there are about 12,000 film and television companies in China. In 2016, there were 4,000 new ones.TV stations, film and television companies, and large-scale websites are all moving closer to the digital film and television industry, recruiting a large number of professional film and television talents. With the completion of the construction of 15 regional animation industry bases across the country this year, the talent gap is gradually increasing.
CG special effects movies are becoming more and more popular, and the post-stage cost ratio has increased significantly
With the increasing development of digital CG technology, it is used in film and television works There are more and more visual effects on the Internet, more and more gorgeous, and more and more real (Disney animation, Marvel and DC superhero movies and various science fiction movies), which greatly meets people's demand for visual sensory stimulation , Which also makes CG special effects become the standard for film and television production.
In fact, the formation of film and television works cannot be separated from the later stage of film and television: the CG special effects of movies and TV series and the editing of variety shows Packaging, etc. belong to the category of film and television post-production, which is also the most expensive part of the film and television production process.
Why do you say that?
Let’s take "Avatar", which once "dominant" the global cinema chain, as an example (the global box office is 2.788 billion US dollars,Room champion), this is the most expensive film ever made in Hollywood.
The entire film of "Avatar" spent US$1.3 billion, of which special effects production was US$350 million, and publicity costs reached 150 million US dollars. 60% of the film’s screens are made with CG animation technology, and 40% of the shots are performed by real people, that is, itsThe production expenses of the film and television post-production also reached 27% of the entire film’s expenses, which is the labor cost of the film and television post-production.
Some ordinary movies, in which special effects are only more than ten minutes, but the production cost of special effects for these ten minutes is 15% of the production cost of the entire film.
"New Visual Era" CG special effects are sought after.Seeking dramatic increase
In fact, it is not just movies. The later stage of film and television has covered all aspects of visual dynamic image production: TV dramas, variety shows, Behind the visual effects such as commercial videos and creative advertisements are the results of editing, synthesizing, and packaging by film and television post-production staff. People are lamenting that the visual effects are At the same time, I also saw the prospects for the development of later positions in film and television.
A large number of film and television works and variety shows are produced every year in China, and commercial advertisements are more There are countless, more and more production needs, so all kinds of companies continue to recruit more film and television post-production positions, which makes the industry talent gap as high as 600,000, and the salary and benefits can be imagined. p>
Film and television-related recruitment positions, only 51job.com’s recruitment website has posted more than 100,000 job information in a single day. Film and television post-production positions account for more than 60% of the positions. p>
The first choice for "return to furnace": high salary and good development in the later stage of film and television
With college graduates The employment situation is getting more and more severe. How to successfully find a suitable and promising job has become a common problem for students and graduates.
For this problem, Xiao Li, a professional in the later period of Silk Road Film and Television, is like thisSaid: "What I thought at the time was that I just graduated with no work experience. Instead of running into a wall, I should calm down and analyze the prospects of the current hot industry, choose a major that I am interested in and develop well, and then find myself a chance to recharge and return. ."
Now the talent gap in the film and television post-production industry has reached 600,000, of which it is special effects editing Division, column packer,Animation compound talents and micro-film production are most lacking.
The employment data survey of past graduates of the Silk Road Film and Television major shows: For those who just graduated and joined the job, the average salary of film and television post-production is 5000-6000 yuan/month, and in 1~2 years The average salary afterwards is as high as 8000-15000 yuan/month.
The salary of the film and television industry is generally much higher than that of the traditional industry. According to an authoritative survey report, the monthly income of the film and television industry is 30%, which is much higher than that of other industries. Most film and television companies have a complete welfare system. The diversification of rewards is new and attractive. It can be seen that the film and television industry can be described as a sweet industry.
Silk Road film and television post-production course, 0 basic rapid improvement
Silk Road has been deeply involved in the field of CG film and television production for more than ten years, and now offers professional film and television post-production courses, covering The entire post-production process of film and television editing, synthesis, packaging, special effects, etc., full face-to-face instruction by top industry leaders, business cases throughout the teaching, 0 basics and 0 thresholds can be enrolled, allowing you to quickly improve in stages!
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