Half this year has passed, and the box office results at home and abroad have also been announced.
The total domestic box office in the first half of the year was less than 31.109 billion yuan, compared with 32.021 billion in the same period last year, a decrease of 912 million yuan compared to the box office.
This is also the first decline in the domestic film market in more than a decade of rapid development.
Ten years ago, the total annual domestic box office in 2008 was about 4.341 billion. At that time, the "Titanic" released in 1998 was 360 million.
In 18 years after ten years, domestic The annual box office has reached 60.976 billion, while the domestic box office is 5.677 billion of the domestic film "Wolf Warriors 2".
This decade can be described as the golden decade of the domestic film market. It is the rapid development of film screens and the Chinese film industry. Domestic film screens have always exceeded 50,000 yuan in 2017, ranking first in the world.
In fact, the current decline is also expected Within 18 years, the growth rate has declined. The reason for this situation is the development of Internet video.
In the early morning of June 22 this year, iQiyi announced the latest membership scale data, paid The number of users has exceeded 100 million. These standardized online video sites have robbed a considerable part of the audience from movie theaters.
Plus iQiyi and Youku Video sites also invest in or produce many online movies, which are not shown in movie theaters at all.
I personally think this is just the current pain in the cinema marketJust as the birth of early TV sets greatly affected the movie market, the emergence of online movies is unlikely to eliminate movie theaters directly.
It's just that we have to accept the possibility of maintaining the status quo for a long time or even a slight decline in the future.
The domestic box office is declining, and foreign countries are not optimistic. Take the world's largest film market—North America (both the United States and Canada) as an example. In the first half of this year, box office revenue fell by 9.4% compared with the same period last year, and the number of moviegoers fell by 7.3%.
Everyone's life is not easy, but "Mickey Mouse" Disney had a very full meal.
As you can see from the above list, Disney dominated the North American box office in the first half of the year. The total global box office revenue in the first half of the year reached 5.7 billion U.S. dollars.
If you don’t compare it, you don’t know it is terrible, ranking first. Warner Bros. and Universal Pictures, the second and third, have combined total revenues of about US$1.5 billion, which is less than one-third of Disney's, not to mention Disney not counting the acquired 20th Century Fox.
In the second half of this year, Disney still has many blockbusters waiting to bomb the movie market. The "Lion King" to be released soon, as well as "Star Wars 9," "Maleficent 2," and "Frozen"2 "These classic reputation IP.
Disney’s box office this year is expected to exceed tens of billions of dollars. The single-year box office record of the Hollywood company is now the first at 7.6 billion in 2016, and the second at 7.3 billion in 2018, and these records are all set by Disney.
If Disney really meets the tens of billions expectation, it will be quite terrifying. Not only will it significantly increase the record, it may also exceed the annual domestic figure this year. Total box office (really "rich and rival country").
The re-screening goal of "Avengers 4" is to compete for the world box office championship of a single movie. Disney estimates that it has planned to break its own record this year.
Because from the movies it shows, a considerable part of theHis classic old films include "Aladdin" and "Dumbo" in the first half of the year, and "The Lion King" in the second half of the year.
There are also sequels of the film, "Toy Story 4", "Frozen 2", "Sandman Curse 2", "Star Wars 9", with Marvel's third stage "End Trilogy". I don't believe that "Mickey Mouse" didn't plan ahead.
Disney created XuMany classics may have to be made into live-action movies. Just yesterday, Disney released a trailer for the live-action movie "Mulan", which triggered discussions among netizens.
The shape of the characters in the film and some things that go against the historical situation have caused netizens to complain.
The film industry is also based on the 1998 Disney animation of the same name. The film is starring Liu Yifei. In the cast and crew list, we alsoYou can see a large number of Chinese-speaking actors such as Donnie Yen, Gong Li, Jet Li, and Zheng Peipei.
This film is not released this year, but in March next year. If Disney's expectations are not going well, we may be able to see it within the year.