Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

2020-08-01 20:32:23 0 Comment 157 views
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Wen|Dai Qing since her last work "I May Not Love You" won the top ratings in the mainland in 2012, with a score of 8.9 on Douban, no Taiwanese drama c

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

For a long time, Taiwanese dramas have not stirred up trouble on the mainland. But recently, several popular Taiwanese dramas have been screened in the mainland one after another, making people wonder what has happened behind the explosive revival of Taiwanese dramas?

Text | Dai Qing

Since the previous work "I May Not Love You" was taken in the mainland in 2012 No. 1 in ratings. After Douban scored 8.9 points, no Taiwanese drama could surpass its score. For a long time after this, Taiwanese dramas seem to disappearIn the public view.

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

"I might not love you"

Once upon a time, Taiwanese dramas repeatedly occupied the title of mainland ratings champion. In the 1990s, the Taiwanese drama "The Legend of Qianlong" achieved more than 50% ratings in the Mainland, and the co-produced drama "Returning Pearls and Gege" received an amazing 65% ratings.

After that, starting from "Meteor Garden", "Prince Turns into a Frog", "Destined to Love You", "Destined to Love You", "Prank Kiss" and other idol dramas became popular Taiwan the local market has also accompanied the youth of the generations born in the 80s and 90s in the Mainland. Since then, Taiwanese dramas seem to have been deeply marked by idol dramas.

In fact, in 2012, when "I May Not Love You" was broadcast, Taiwan The mainstream TV station, China TV, was refreshed by "Zhen Huan Biography" with an eight-point viewing record. In 2015, Taiwan’s annual ratings champion is "Legend of Wu Mei Niang", which has an average rating of 2.24%. This seems to imply The status of Taiwan TV series and mainland TV series will change in the next few years.

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

《武"Legend of Mei Niang"

Economic recession, Taiwan domestic market is shrinking day by day, fierce market competition And limited production funding, and plus the shackles of the development of the idol drama itself, Taiwan TV dramas are beginning to go downhill. At the same time, the mainland TV drama market ushered in the capital era, sophisticated production and huge market, so that the development of the mainland TV drama industry by leaps and bounds. " "Foreign trouble" has gradually disappeared from the sight of mainland audiences.

However, just when our impression of Taiwanese dramas still remains on the label of idol dramas, the last two Taiwanese dramas "The Distance Between Us and Evil" and "We Can't Be Friends" successively swiped the screen, and the public suddenly realized that Taiwanese dramas are no longer the original youth idol dramas.

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

We were amazed that the long-lost Taiwanese drama suddenly turned gorgeously, but this kind of nirvana was not achieved overnight. In the past few years, what has the Taiwanese drama experienced? What did it do right?

Revived Taiwanese dramas

Tear off old tags

Douban scored 9.5, the highest score for Chinese TV dramas in the past three years. The TV series called "Two Episodes of Conferred God" and "Best Chinese" is "The Distance Between Us and Evil". This drama revolves around oneAn "indiscriminate homicide case" unfolded. The murderer shot and killed the audience randomly in a theater, resulting in 9 deaths.

This drama is neither a reasoning criminal investigation drama nor a tragic family drama. The story and social reaction of the family affected by the indiscriminate homicide after the case is the "Distance Between Us and Evil"Follow The focus. In the first two episodes, "The Distance Between Us and Evil" covered social cases, media chaos, stigmatization of minorities, harm to native families, and other topics with high realistic impact.

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

"The Distance Between Us and Evil"

The positions of all parties, the complicated human nature, and the incomprehensible good and evil are more blurred in the whirlpool of the media. Although the plot is a multi-perspective exploration, But it does not have a tendency towards all parties, but allows the audience to break the stereotypes about "good" and "evil", just as the creator once said: "The original intention of shooting this story was to tear off the label. We did not define who is evil and who is good. The audience decides who they want to identify with. "Standing on the huge social environment, and at the same time accepting individual value judgments, gives this drama a different pattern.

In addition to the tension in the plot. And the profound intentions, "The Distance Between Us and Evil"The details of the face are very well done. For example, the portrayal of the newsroom where the heroine works is far beyond the floating domestic workplace drama. The headline "Driving a female college student to death" had to be changed to "Crashing to death a high-achieving student" before it became a sensation. The handling of breaking news was very realistic and made the audience feel the intense and tense atmosphere of the newsroom.

The recently popular "We Can’t Be Friends" tells the story of a male and female protagonist who cheated on both sides. Although at first glance, "three views are not correct", and there is no shortage of "overbearing presidents fall in love with me". It’s a bit of blood, but this drama does raise some real problems:What should I do if I meet true love before getting married? If two people shouldn’t be lovers or friends, what should they be?

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

"We Can't Be Friends"

As the director said, The creation of this drama is to use the gorgeous shell of an idol drama to explore the inner human struggle. "We Can't Be Friends" has a very detailed description of the psychological activities of the male and female protagonists. The sway of refusing to welcome and the struggle in the gray area all drag the audience deeply into this emotion. This is also the difference between "We Can't Be Friends" and some youth idol dramas pieced together with no brains and no logic.

From the dreamFrom the cruel reality of the drama to the present, the analysis and observation of reality, human nature, and society, and facing the decline of development, Taiwanese dramas have resolutely torn off the old labels of the past, deepening the content, expanding the pattern, and making precision. After careful carving and tempering, it was only then that he truly turned around and headed for the road to revival.

Four years of dormancy

Out of the comfort zone

Actually, As early as in the era of idol dramas, Taiwanese dramas have had the consciousness of gradually moving their content closer to reality. The image of "Post-it Girl" in "Fated I Love You" and the "Old Age" in "The Queen of Lost Dogs" The image of “leftover women” is on the carrier of idol dramas, incorporating a lot of current social issues. Follow, and the pinnacle of this idol drama + realism is "I May Not Love You".

2015 At the beginning of 2011, the wind direction of the Golden Bell Award-winning dramas began to change. It used to be idol dramas almost every year, but in 2015, "Outbound Office" was shortlisted for seven Golden Bell Awards, and "Anaesthesia Storm" won four gold medals. Bell Award, and the two dramas are both typical professional genre dramas, "Outbound Office" is the funeral industry ceremonialist as the protagonist, "Anaesthesia Storm" focuses on Taiwan Medical System.

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

"Outbound Office"

The launch of the "Planting Theater" series of TV series in 2016 enabled Taiwanese dramas to truly achieve drastic reforms in genre, and then set off a content upgrade. Big wave. The slogan of "Planting Theater" is "TaiwanWan TV drama is a gentle revolution." Wang Xiaodi, the director of "Zhi Theater" once told the media: "The "Zhi Theater" hopes that everyone will grow up together. There are some disputes and a little excitement. Let us breathe fresh air. "

Facts have proved that this gentle revolution has been very effective. The theme of the first season of "Planting Theater" is "Growth of Love", "Thriller Reasoning", "Spirit Horror" and "Adaptation from the Original". There are two works in one genre, and the whole series has 8 parts and 52 episodes. In 2017, the 52nd Taiwan TV Gold Among the bell awards, "Plant Theater" won 24 award nominations for the first four unit dramas alone.

Among them, "Tumi" starring Rainie Yang is the first article of "Zhi Theater", telling the story of Zheng Ruwei, who works for an instant noodle company, facing career and love choices. The play adopts the "normal time and space" approach, with two perspectives of the AB scheme at the same time, and the first episode on the line received a high score of 9.2.

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

It can be said that after "planting the theater", Taiwanese drama has opened up a new situation. The continuous injection of fresh elements has brought more possibilities for Taiwanese drama.

In terms of content, Taiwan drama began to extend to real life and society, and was adaptedExcellent novels, dedicated to creating high-quality genre dramas; in terms of form, Taiwan dramas began to carry out bold experimental explorations, mostly short and powerful unit dramas, learning Japanese and Korean routines from the beginning , And now quite a pattern of British and American dramas.

It is reported that the screenwriter of "The Distance Between Us and Evil" spent 5 months on a "big data script case", and another year for a large number of field investigations, personally visiting 40 samples to do Interview, the script took more than two years to take shape. The production team invested nearly 30 million to create the main scene "SBC Taste News Channel", and the internal reduction is extremely closetrue.

With the collective efforts of the entire TV industry, Taiwanese dramas have produced outstanding masterpieces in the past two years, such as the TV series "Miracle Daughter" adapted from Yang Qingchu's novel "The Factory Girls Circle". It tells about the life of Yujuan, a female worker in the processing zone, who dropped out of school and left the countryside to enter the factory. "Your child is not your child" is adapted from the novel of the same name by the writer Wu Xiaole. Distorted parent-child relationship in the family due to the test system chasing scores.

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

"Your child is not your child"

The tiredness of these excellent dramasWith the accumulation and foreshadowing, finally, "The Distance Between Us and Evil" broke out, and the huge power in this outbreak came from the accumulation of these four years of dormancy. Four years of growth and transformation, content changes, bold innovation, jumping out of the comfort zone, and achieving Nirvana rebirth are all inseparable from the courage and original aspirations of the Taiwan drama creators during the decline period.

Multi-dimensional cooperative output

Resolve market shackles

Although Taiwanese dramas have a resurgence, but it is still difficult to break through with just a few outstanding episodes.Taiwan’s flaws in the film and television market.

Affected by economic development, Taiwan’s drama capital investment is seriously insufficient, and then In addition the geographical limitation, the local market for Taiwanese dramas is very limited, and Taiwanese dramas can basically only be filmed in the studio. What follows is excellent talents A large number of lost. From after Chen Qiaoen, Lin Yichen and other Jin Zhongshi, to "Idol Drama Godmother" Chai Zhiping, excellent actors and producers are still fleeing Taiwan came to the mainland to develop, this vicious circle is still Taiwan The dilemma faced by the film and television industry.In the final analysis, the shackles of the market are a complication of the lagging economic development, and it is difficult to fundamentally reverse the status quo in the short term.

There are many ills in the local market. TaiwanThe current solution for the film and television industry is to actively seek external cooperation and output. In the same year that "Zhi Theater" was launched, all 8 dramas were sold to Netflix and broadcast in North America, South America, Africa, Australia, New Zealand, and some countries in Europe and Asia, which greatly expanded the overseas market for Taiwanese dramas , Has expanded the influence of Taiwanese dramas.

The 2017 "Psychic Girl" is a joint production of Taiwan Public Television, HBO Asia, and Singapore Episodes broadcasted in Taiwan won the 2017 ratings champion and was finally released to 19 countries and regions in Asia. And this time the explosive "The Distance Between Us and Evil" was also co-produced with HBO , Broadcast simultaneously on the three platforms of TaiwanPublic TV, HBO Asia, and CATCHPLY ON DEMAND.

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

"Psychic Girl"

This kind of active cooperation and TaiwanOTT The prosperity of the market is not unrelated, Netflix, iQiyiTaiwan station, LiTV, KuQiao and CHOCO TV, etc. broadcast The entry of platforms one after another has had a certain impact on the TV industry in the short term, but In the long run, the increasingly fierce competition under OTT melee is an effective driving force for producers to improve the quality of Taiwanese dramas.

In terms of cooperation with the mainland, Taiwanese dramas such as "Tumi" and "Anaesthesia Storm 2" were purchased by Tencent Video. IQiyi also bought "Your Child is Not Your Child", "Miracle Daughter" and other episodes, which are still in TaiwanSet up a dedicated work department. In the future, it will be further strengthened not only in broadcasting, but also in production. Taiwan cooperation.

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?

The basis for successful output is the quality of the drama series. "I am very happy that our members can witness the best of Taiwan film and television narrative skills. "Netflix content procurementThe vice president told Taiwanese media. Finding the output channel and partner of the Taiwanese drama producer will be more dedicated to guarantee the quality of the drama, because this is the beginning of everything.

Through the persistence of high-quality content and the development of external markets, small Taiwanese dramas are overwhelmed by "market downturn, insufficient funds, and brain drain" Under the declining trend, the situation was temporarily reversed and entered a normal development track.

It is unrealistic to fully return to the peak of Taiwanese drama by relying on these few high-quality dramas. In the future, Taiwanese dramas will need to re-determine their own positioning and explore long-term development models based on the current market situation.

Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?Exclusive observation||Successively produced smashed hot models, and revived after four years of dormancy. What did Taiwanese drama do right?
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