“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

2020-08-02 10:15:13 0 Comment 2399 views
abstract

Introduced in the media: "Shen Dog Little Seven 3" not only continues the "Friendly Love and Meng" pet relationship in the previous "Shen Dog Little S

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

Introduction to media reference: "Mythical Dog Little Seven 3" not only continues the warm-hearted pet relationship of the previous "Mythical Dog Little Seven" series, but also provides in-depth details of the rescue industry , Demonstrating a greater pattern of feelings and the responsibility of the younger generation, is the first full-scale video decoding of rescue teams and professional search and rescue dogs.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

Source: Media Reference-Editor-in-Chief Wen Jing

Text/Zhao Jing

In the category of TV series, there are not many TV series with cute pets as the protagonist, and the original IP that constructs the ecological chain combination play is even rarer. However, from "The God Dog" and "The God Dog" From "Little Seven" to "Shen Dog Little Seven 2", and then to the recently broadcasted "Shen Dog Little Seven 3", the original cute pet IP series "Shen Dog Little Seven" series have already penetrated into the segment market, showing that high-quality IP is rare The vitality and extensibility.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

We can feel that the emotional radiation intensity of animals on the screen is far higher than reality, so most viewers are often hit by the emotional pain points of the cute pets. On the one hand, the effect is due to the storytelling method of the creators, and on the other hand, because this kind of work will present the emotional communication between animals and humans in a more flat perspective. This kind of unconditional trust and dependence can be salty and sweet. Easily hit the audience’s emotional reflection zone.

Compared with the previous works in the “Shen Dog” series, the "Shen Dog Little Seven 3" produced by Perfect World Film and Television Jiang He Studio has youth, love, friendship, Classical elements such as growth are displayed more dramatic in "Shen Dog Little Seven 3". The main characters and main dog characters of the first three "Shen Dogs" successfully met in the third season. The story's emotional pattern is even bigger. The plot has a stronger sense of rhythm, fuller emotional concentration, more powerful visual impact, and the storyGet closer to current life.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

The play is a search and rescue story of cute pet youth that comes from life and integrates into real life. It is also an organic experience of cute pet, rescue and realism themes of Jiang He StudioCombine.

"Shen Dog Little Seven 3" not only continues the warm heart of "Friendly Love and Meng" in the previous "Shen Dog Little Seven" seriesThe relationship between pets and the in-depth details of the rescue industry show a greater pattern of feelings and the responsibility of the younger generation. It is the first full-scale video decoding of rescue teams and professional search and rescue dogs.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

Multi-line narration spans a variety of shocking scenes, and a strong rhythm story is stable and sweet

In addition to the cute pet elements direct attack People’s hearts, it also has the characteristics of a special industry rescue team, this type of element is novel and scarce in the TV drama industry. The identity of "Little Seven" in the episode of "Shen Dog Little Seven 3"From an ordinary dog ​​to a search and rescue dog with high EQ and IQ, Bian Mu played by Jiang Chao, An Xin played by Song Yanfei and others have gone beyond the affiliation to establish a new "comrade-in-arms" relationship, and lead his spicy girlfriend Samoyed Xiaoxue The Belgian Shepherd Rifle, the "dog's head soldier" Garfield Awang, and other enemies, friends and rivals, carried out various high-risk rescues, including earthquakes, fires, avalanches, tsunamis, forest rescues and other shocking scenes.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

The animals’ escaped nature and expressiveness, and the behavior of not playing cards according to human inertial thinking, can often bring unexpected surprises to the audience, but it also increases the difficulty of shooting. Animals and kids, Is recognized as the two most difficult categories to shoot, because they have more "uncontrollable" factors, and it is difficult to keep their emotions at the frequency required by the story.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

"Shen Dog Little Seven 3" includes "Little Seven". There are nine different kinds of search and rescue dog characters in the play, such as Samoyed, Fadou, Husky, Belgian Shepherd, German Shepherd, Akita , Springer, Golden Retriever, etc. There are dozens of dogs playing them. Such high-intensity dogs and people need to cooperate at all times to complete the filming of the action scene. The most difficult part is that the dogs and people have to work together. Make emotionally interactive shooting.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

It is reported In order to ensure the health of the animals and the progress of the shooting, the crew will have several stand-ins for each animal actor, and more than 100 animal actors are active on the set every day. Not only that, this season's shooting also challenged dozens of action scenes performed by dogs in the same frame. The action scene of a single dog is no longer easy. What's more, it is necessary to show the emotional communication and interaction between animals and animals, animals and people in one shot, which has extremely high requirements for creators.

This time the density upgrade of "Shen Dog Little Seven 3", more than 60 eventsthroughout the whole play, almost from beginning to end, two lines go hand in hand, strengthening the sense of tension and drama; the big scene is fully upgraded, and the main scenes presented almost cover the current The natural disasters and man-made disasters that occur every day on the earth, such as tsunamis, earthquakes, avalanches, fires, etc., bring shocking artistic effects with movie-like pictures. The whole drama is Permeates the powerful visual impact and the tense atmosphere of life-and-death fighting.

The cuteness of cute pets is responsible forPlus the tension surrounding the search and rescue scene, we can see from many thrilling stories that there is a sweet and relaxed expression of stability, which also makes the whole The content of the story completes the cross narrative of family warmth to Hongda rescue and strengthens the dual emotional rendering of thrills and responsibility.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

Youth and search and rescue dogs present a large "dog sucking" scene , A growing story tellerText care and responsibility

Nine young search and rescue workers and their nine different breeds of search and rescue dogs, and then plus their search and rescue clothing and equipment constitute a very imaginative sense of CP. The youthful breath rushes into the face, making the current main force of "cat sucking" and "dog sucking" more immersive and immersive.

Not only that, in terms of artistic expression, through vivid and delicate plot settings, the sincere emotions between search and rescue team members and search and rescue dogs are naturally released, and the responsibilities of the search and rescue industry are reproduced in a panoramic view through diversified story backgrounds Responsibility and bravery. From the emotional levelSaid that the play tells the story of the tender growth between young and energetic search and rescue team members and professional search and rescue dogs. While using youth growth stories to show humanistic care for special industries, it also has a dramatic manifestation of cute pet elements. The seven" arduous task reveals the inner world of animals. Many small stories are thought-provoking and touching.

There is a story about Xiaoqi returning to the rescue team after successfully arresting the suspect. But because of his injury, Bian Mu was hospitalized for a while. Two places apart, they miss each other. Xiaoqi went to the hospital to find Bianmu with her beloved dog doll. She hoped to accompany Bianmu who was hospitalized alone with the doll. Xiaoqi stayed by the window silently to guard Bianmu and moved countless audiences. . The dog is expressing its dependence on Bianmu with his own actions. It hopes that Bianmu will stay, train with him, and fulfill his dream of search and rescue with him. And Bian Mu also realized Xiaoqi’s dedication and dedication, and returned to the team after being discharged from the hospital.Take the intensive training before the final exam together. In the process, he also recognized Xiaoqi's excellent search and rescue capabilities, and also revealed his promise to never deceive and treat each other sincerely.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

It’s true that warmth and heart-warming have always been the mainstays of cute pet themes, but the upgraded "Shen Dog Little Seven 3" showed a greater feeling and pattern in the search and rescue. The search and rescue dogs and the team are not afraid of their own safety and go to the front line for rescue. They are unknown and selfless heroes. Their bravery and fearlessness also made the audience feel more deeply the greatness and difficulty of the search and rescue industry. The growth of Xiaoqi is representing the growth of the younger generation. HeAlthough they are young, they are full of vitality, courage and responsibility.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

Originality is not easy, Jiang He Studio leverages the multiple values ​​of IP

When animals appear on large and small screens, they Stupid or smart performances can always satisfy the emotional appeal of many audiences. In the field of movies, for example, the familiar series of "The Story of the Faithful Dog Hachiko" and "The Mission of a Dog" with animals as the main characters; and cute pets as supporting actors also create good effects, such as "The Legend of the Demon Cat"The shock and dramatic visual experience brought by the black cat in the room. In the field of TV dramas, as a masterpiece of realism in the animal field, the "Shen Dog Little Seven" series is a rare original IP with animals as the protagonist in the TV drama category.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

From the perspective of the operating model of film and television content copyright, it has become an industry trend for film and television works to develop from the traditional advertising and marketing profit method to the development of the entire copyright industry chain. In the current fierce competition in the film and television industry, Jiang He Studio has embarked on a unique path to marketization. In the past few years, it has produced "Spicy Female Soldier", "Sacred Dog Raiders", three seasons "Spicy Dog Little Seven", etc.Many drama works not only steadily ranked among the top in the ratings during the broadcast period, but also nearly tens of billions of total broadcasts on the entire network. They have become masterpieces loved by young audiences. "Shen Dog Xiaoqi" has also become China's most vibrant A typical representative of original cute pet IP.

It is understood that, in order to maximize the value of original IP, the derivative development of "Shen Dog Xiaoqi" under the ecological layout of the entire industry chain has currently involved online literature, mobile games, musicals, documentaries, and comics. , Audiobooks and other derivative products, and expand to physical bookstores, theater-line movies, online TV series, interactive dramas, cartoons, VR, e-commerce and physical stores, theme parks, etc., in order to realize the symbiosis and resonance of TV dramas and multiple formats. In addition, "Shen Dog Little Seven 3" will also test the waters of community live marketing to enhance the linkage of the entire IP.

It is certain that vertical series like "Shen Dog Little Seven 3" have more accurate audiences and user groups, and in the direction of creationThe deeper the development and the stronger the positive guidance, the easier it will be recognized by the audience and users, and it will be more and more promising in the entire industry.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility

We can also expect that the original IP of the "Shen Dog" series can cross politics, culture, race, time and space in terms of form, story, values, and worldview, and may even have the possibility of chemical reaction with the world's top IP. Create greater cultural industry value.

“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility“Mythical Dog Little Seven 3“ continues to penetrate into the market segment, releasing humanistic care with cuteness, youth and responsibility
avatar