Speaking of the current beverage market, there are so many types, whether it is Pepsi, Coca-Cola or some other drinks, they are all very popular among the public. Of course, since there are so many types, the competition is also very fierce. All companies are trying to improve ways to occupy the market so that they will not be eliminated. Today, Pepsi and Coca-Cola account for the majority of the market, and domestic beverages are really worrying. Another national beverage has fallen. It refused to buy Coca-Cola for 17.6 billion, and now 3.6 billion is sold at a low price!
As a domestic beverage giant, Huiyuan Juice has been suspended. New Years, as a former national beverage, it is deeply loved by the vast number of consumers in China.Huiyuan Group was founded in 1992, originally located in Zibo, Shandong, and then moved to Beijing. The founder is Zhu Xinli, a private enterprise, and its main product is juice series.
At a German food fair, Zhu Xinli and a Swiss family The company signed a $5 million order and made the "first pot of gold". Subsequently, Huiyuan advertised on CCTV, benefiting from the vigorous expansion of brand and channels, Huiyuan began to enter thousands of households and became a national beverage brand. Later Huiyuan established factories across the country. In 2007, Huiyuan Juice was officially listed in Hong Kong. The market value of Huiyuan Group has soared since its listing, and the development of Huiyuan Group has reached its peak during this period.
In September 2008, Coca-Cola proposed to Huiyuan Juice at HK$12.2 per share, with a total price of approximately HK$17.92 billion to acquire all shares in Huiyuan Juice. Huiyuan’s revenue was only 2.819.7 billion yuan that year, and the price offered was very attractive. In the end, the acquisition case fell to the ground because it failed the antitrust review of the Ministry of Commerce. After that, Huiyuan slowly experienced problems. In 2014, it suffered a loss for the first time. A series of problems such as loss of executives, rising debt, falling stock price, and decreasing market share emerged!
In 17 years, its debt has exceeded tens of billions. It only took less than 10 years for Huiyuan to go from peak to decline. Now Huiyuan has “sold” for 3.6 billion yuan. The King of Pork" Tiandi No.1. This juice, which was once enjoyed by men, women and children all over the country, has now reached such a level, which is regrettable. The times are changing, and companies should keep up with the times. I also hope that Huiyuan can rely on capital injection to complete Reverse and regain the market.