Last night, Xiao S broke out on Weibo a congee shop that he couldn’t live without-Manling Congee Shop. Xiao S said frankly: Whether in Beijing or Shanghai, my favorite is you, even Weibo Bo shouts: Who are you? I really want to meet you!
In fact, for white-collar workers in many first-tier cities, Man Ling congee shop really feeds the stomachs of a lot of people. Normal porridge shops will only addSteamed buns are served as a side meal, but Manling Congee has a variety of choices such as small fried dough sticks and xiaolongbao. The annual list released by Ele.me in 2018 shows that Manling Congee is the most popular among office buildings in Lujiazui's financial circle.
The porridge made at Manling’s porridge shop is captured. The stomachs of a large group of people, but do you know that Man Ling, the founder of Man Ling Congee Restaurant, is actually a man?
According to the company’s data, Manling Congee Shop belongs to Shanghai Art Rong Catering Management Co., Ltd., the actual controlling shareholder Deng Gongjuan, was once a small contractor.
The engineering team became attached to the small canteen, and the porridge shop was beginning to appear Prototype
In the beginning, Deng Gongduan was just an ordinary person who went to Shanghai from Jiangxi to work. He had a craftsmanship as a construction worker. At that time, he had a group of construction workers, and he was regarded as a contractor on a construction site. At that time, the engineering team was in charge of meals, so he opened a small canteen and found two cooks to provide meals for the engineering team.
In the process of his accidental visit to the hospital , He found that the porridge near the hospital is particularly good for selling, because many patients can only eat liquid food, The porridge team in the hospital cafeteria lined up outside. Deng Gong stopped thinking carefully, "The porridge is not difficult to make, why don't I open a porridge shop next to the hospital?"
Just do it. The porridge shop next to the hospital is very good. Maybe it’s a taste problem. It’s not just hospital patients and family members who come to buy porridge, but even some The doctors all come to buy porridge, and his shop makes a net profit of seven or eight in a monthMillion. Soon, he put aside the job of a contractor and opened a porridge shop.
Choosing a store location for the source of customers, devoting to the concept of "porridge is also a dinner"
Deng Gongjuan carefully considered why the first store would make money. He It is found that 80% of the customers of this store are patients who can only eat liquid food. How to expand from the vicinity of the hospital to other areas?
In the location of the store, Deng Gongjuan was very careful. He found that women are the main source of customers in the porridge market, so he opened the store in business districts, shopping malls and other high-traffic and female-intensive local. According to different target groups, he also classified the importance of preserved egg and lean meat porridge, nourishing porridge, sweet porridge, nourishing porridge, etc. in the store. It is precisely this kind of "precision strike" that the turnover of Manlin porridge has soared. .
But with the opening of several shops, he found a problem. Just like a normal breakfast shop, the porridge shop basically It can only be sold in the morning, and there is basically no turnover at other times. Most people drink porridge just because it is light. Their concept is that they can’t get enough to eat porridge. How to make people treat porridge as a regular meal? Deng Gongju faced a problem.
At this time, an employee in the store gave a suggestion: increase the amount! Deng Gongjuan suddenly realized, first of all, only drinking porridge is indeedI can’t eat enough, so why don’t I add some accompanying meals? He first raised each portion of porridge to 750g, and then added small fried dough sticks, steamed buns, spring rolls, fried dumplings, pastries and other meals to provide more flavors and choices.
With the rise of the takeaway market, Deng Gongjuan launched Manling's online take-out porridge shop officially launched the "No. 1 porridge takeaway" brand.
Written at the end: Some people say that the word "Manling" is actually a deduction of the word "barbarian" in Shanghai dialect. There are indeed traces to follow. "Manling Congee Shop" originated from A small congee shop in Shanghai, and now the main force in the porridge industry in first- and second-tier cities, is indeed "very bright." As for the various hygiene problems that Manling congee shop has exposed, you haven't seen Xiao S talk about it? "Don't tell me, not seeing is clear!"
In fact, not all Manling porridge shops have problems with the environment. After all, most shops are franchise Existing individuals, the environmental and sanitation problems of Manling Congee Shop are just one of the many takeaways. If you are really uneasy and want to eat it, you should go to the store for yourself. It is said that Manling Congee Shop is more expensive than takeaway!