How long have you not been in the cinema to watch a movie? The latest statistics show that in the first half of this year, the number of movie viewers in major theaters in my country decreased by 100 million. The total box office of the Chinese film market was 31.109 billion yuan, a decrease of 2.78% from 32 billion yuan in the same period last year. Although it is the peak season for viewing movies during the summer, and the number of films released has increased significantly, the attendance rate is not ideal. As shown on the third-party ticketing platform, many popular movies have "retail tickets".
Many popular films have "retail ticket" shows
It is summer vacation, Beijing Popular movies in major theaters are rich and colorful, including "Spider-Man: Far From Home", "The Secret Life of Pets 2", "Spirited Away", "Toy Story 4", etc., all of which are rated above 9 points, mainly aimed at KidsAppetite. Of course, every child who comes to watch the movie will definitely be accompanied by one or two parents. The attendance rate of the movie should be ideal, but in fact it is not as the investors wanted.
Beijing Youth Daily reporters inquired about a third-party ticketing platform and saw that the American Marvel blockbuster "Spider-Man: Far From Home" had a Maoyan score of 9.1. According to Dianping, in Wangfujing apm Broadway Studios, Tuesday (July 9) at 18:00 pm, the ticket price is 50 yuan, and the number of tickets purchased is 6; for the 18:50 pm session, the ticket price is 55 Yuan, the sales volume of movie tickets is displayed as 6 pieces. The film also has a screening schedule at 21:20, but the third-party ticketing platform shows that the number of tickets purchased is 0. The attendance rate of "Spirited Away", which was widely publicized before, was not high. The number of tickets purchased was 18 at the 14:30 on July 9th session; while at 21:40, the ticket price was 39 yuan and the ticket was purchased. The quantity is displayed as 0.
Why don’t everyone go to the cinema anymore
In order to tap the profit growth point of the movie market, each movie theater also did its best In addition to striving for the right to show blockbuster films, it also continuously improves its own service quality. For example, placing claw machines, lipstick machines and other entertainment facilities in the waiting area of the theater can not only help the audience pass the boring waiting time, but also get from the equipment field. Make money from renting. Some movie theaters have opened up catering service areas, and audiences can solve the problem of eating in the movie theater stalls before the movie opens or after watching the movie. However, even so, it still seems to not get the audience's heart. Why don’t you see a movie in the cinema anymore? Some netizens complained that the movie tickets are too expensive. According to the data of the Beacon Professional Edition, the average ticket price in the first half of 2019 (including service fees, statistics from January to June)) Is about 37.77 yuan, an increase of 7.61% over the same period in 2018. In the first half of 2018, the average price increase was only 1.30%.
Some netizens said frankly, please give me a reason to go to the cinema. The implication is that there are too few good movies. Statistics show that from the perspective of film content, although the top movies performed well this year, "Wandering Earth" and "Avengers 4" two 4 billion box office movies shared 29% of the box office in the first half of 2019. However, the waist film is weak, and the number of films with a box office of more than 1 billion in the first half of 2019 has decreased significantly. "The lack of high-quality content is one of the reasons for the decline in the number of movie viewers. Insufficient content, audiences will inevitably be diverted to other tracks such as online dramas, videos, and games." An industry insider said.
Huayi BrothersA loss of nearly 1.2 billion pledged three sets of villa financing
On the evening of July 3, Huayi Brothers announced the sale and leaseback announcement. The company will carry out after-sales of the projection equipment, ancillary equipment and facilities of its 4 theaters Leaseback financial leasing business with a financing amount of 40 million yuan. Mr. and Mrs. Wang Zhongjun and Mr. Wang Zhonglei provided joint liability guarantee for the sale and leaseback financial leasing business.
According to the announcement, the company’s wholly-owned subsidiaries Beijing Huayi Brothers Global Cinema Management Co., Ltd., Huayi Brothers Harbin Cinema Management Co., Ltd., and Huayi Brothers Shenyang Cinema Management Co., Ltd. (collectively referred to as "A wholly-owned theater management company"), for actual business needs, it plans to use the projection equipment and auxiliary equipment and facilities of the four subordinate theaters to carry out the sale and leaseback financial lease business with Hebei Financial Leasing Co., Ltd., with a lease term of 24 Month.
According to the Securities Daily, since June of this year, the Wang Brothers have frequently pledged equity to ease the financial pressure. As of July 3, Wang Zhongjun has pledged a total of 571 million shares of Huayi Brothers, accounting for his holdings. 90.77% of all shares.
In January 2019, Huayi Brothers issued several announcements to announce financing, including pledged 20.17% of the equity of Hero Mutual Entertainment, and 100% investment by subsidiary Beijing Huayi Brothers Entertainment Equity, 3 villas located in Hainan, 65.8% equity of Dongyang Haohan, 14.29% equity of Huayi Studios (Suzhou), accounts receivable from 7 movies, future box office income of 10 theaters, etc..
By the end of 2018, Huayi Brothers had a net loss of 1.093 billion yuan, and the net loss after deductions reached 1.181 billion yuan.
The number of moviegoers dropped by more than 100 million, a year-on-year decrease of 10.54%
The survey data shows that, The box office performance of the film market in the first half of 2019 was not satisfactory, and all data declined compared with last year.
To be specific, the data of the Beacon Professional Edition shows that from 2019From January 1, 2019 to June 30, 2019, the total box office of the Chinese film market was 31.109 billion yuan, a decrease of 2.78% from 32 billion yuan in the same period last year. In addition to the total box office, the number of movie viewers in the first half of 2019 was 806 million, a decrease of 10.54% from the 901 million in the first half of last year.
Beacon Pro Edition data shows that the movie box office rankings in the first half of this year were: "Wandering Earth", "Avengers 4: Endgame", "Crazy Aliens", "Speeding Life" , "Bumblebee", "Captain Marvel", "A Story More Sad Than Sad", "Godzilla 2: King of Monsters", "Alita: Battle Angel" and "Anti-Corruption Storm 4." Judging from the list, the Spring Festival films performed well. Among them, among the top five movies, there are three domestically produced films for the Spring Festival. They are "The Wandering Earth", "Crazy Aliens" and "Speeding Life".Don’t contribute 4.656 billion yuan, 2.202 billion yuan and 1.717 billion yuan in the box office. The total box office of these three Spring Festival films was 8.575 billion yuan, accounting for 27.56% of the total box office in the first half of this year.