One year ago in July, at the Mercedes-Benz Performing Arts Center in Berlin, Germany, China The team won the PlayerUnknown’s Battlegrounds Global Invitational Championship, making China’s e-sports stand on the highest podium in the world, and let us proudly shout out "Chinese PUBG is the Best PUBG"
Now, the time has come for China’s e-sports to reshape its glory, and the PlayerUnknown’s Battlegrounds Global Invitational has been upgraded to PlayerUnknown's Battlegrounds 2019 National Cup(2019 PUBG Nations Cup) and 2019 PlayerUnknown's Battlegrounds Global Finals (2019 PUBG Global Championship), Lagardère Sports has officially become the exclusive agency for the commercial rights of these two events!
Following last year’s cooperation with PlayerUnknown’s Battlegrounds to successfully promote the commercial rights of the Global Invitational, Lagardère Sports will promote the most anticipated PlayerUnknown’s Battlegrounds 2019 event under the exclusive agency rights, and further While working hard on battle royale games, while developing new business opportunities, it also promotes the commercialization of existing PUBG assets.
The 2019 PlayerUnknown’s Battlegrounds National Cup will be held from August 9th to 11th. The best players from 16 countries and regions, including China and Chinese Taipei, will participate and compete for 500,000 US dollars. bonus. The 2019 PlayerUnknown’s Battlegrounds Global Finals is the final event in this professional e-sports field. Teams from all over the world will competeWon the honor of the best professional team in PlayerUnknown's Battlegrounds, including 4 teams in China.
As part of the 2019 PlayerUnknown’s Battlegrounds season, a series of professional events will be It will be held in nine regions in three stages in the middle of the year, including North America (NPL), Europe (PEL), South Korea (PKL), China (PCL), Japan (PJS),Chinese Taipei (PML), Southeast Asia, Latin America (LPPS) and Oceania. The top teams from these nine regions will participate in the global finals in November.
Since the launch of PlayerUnknown’s Battlegrounds, China has always been one of the most important markets. The total number of players and the average number of online players have been in the forefront. The Chinese team also has a high level of performance in the global game In the 2018 PUBG Global Invitational (2018 PUBG Global Invitational) first-person perspective won the championship. 2019 is the first year that PlayerUnknown's Battlegrounds has implemented a global e-sports event system, and China will also host the official PlayerUnknown's Battlegrounds Professional League (PCL) for the first time. The cooperation between Lagardère Sports and PlayerUnknown's Battlegrounds will become another important milestone for both parties in China and the global market.
Since 2017, Lagardère Sports has continued to expand its e-sports business and enter the Chinese market. In May of this year, the sports marketing giant has signed a contract with the world's top League of Legends team and the three-time League of Legends global finals champion T1 (SKT T1), and has customized a series of sponsorship and marketing programs that combine the Chinese market and brands. At the same time, Lagardère Sports China has introduced the experience of traditional sports marketing into the e-sports industry to promote the commercialization of the world's top e-sports assets in China.
Julian Schwartz, Global E-sports Business Development Manager of PlayerUnknown’s Battlegrounds, said: "PUBG Mobile is one of the most popular games in history. Through continuous efforts, we have created a global e-sports ecosystem this year through the best professional players from all over the world. We hope to create a valuable content for our great fans and players, a content they love. This is why we chose a top organization to cooperate in our most influential global e-sports event. Lagardère Sports has a strong strength and a long history in the field of traditional sports. At the same time, it has demonstrated outstanding performance in the field of e-sports. This makes Lagardère Sports a very clearThe right partner. They understand how to increase the value of our high-quality assets and tell our stories to ensure that business cooperation is consistent with our mission and brand image. "
Echo Li, General Manager of Lagardère Sports China, said: "E-sports marketing has become a major trend in global sports marketing, and it is also the field of sports marketing in China. Keywords. The in-depth cooperation between Lagardère and PlayerUnknown's Battlegrounds indicates that we are gradually expanding the strength of the commercialization process for the world's top e-sports publishers and event parties. The Lagardère China team hopes to help more Chinese national brands stand out in international e-sports marketing through the global top e-sports events such as PlayerUnknown’s Battlegrounds and the strong influence of the team, and young people from all over the world Establish a deep emotional connection to achieve a foothold in the local market,Focus on global marketing goals. "
As a leading sports marketing agency with 50 years of experience in the traditional sports field, Lagardère Sports has exclusive cooperation with more than 60,000 copyright holders, brands, hospitality customers and broadcasters worldwide. Gadal Sports is also the world’s most active full-service e-sports agency, managing marketing partnerships, and providing strategic consulting for e-sports teams, publishers, event parties, and top global brands including SAP, Shell, and Foot Locker Lagardère Sports has improved its position in the e-sports industry through successful cooperation with Riot Games, RFRSH Entertainment, PlayerUnknown's Battlegrounds and many other leading e-sports organizations.