"About ten six or seven years ago I talked to a girlfriend, and later she played online games to increase the time she met. The purpose of establishing Zhengtu Company is to let me and my girlfriend have fun.” On the night of the journey not long ago, Shi Yuzhu, chairman of Giant Network, made people laugh.
Shi Yuzhu’s avatar serves as the commentary on the national war e-sports (picture source: provided by the organizer)
In the history of Chinese online game development, "Zhengtu" It is a product that cannot be ignored. Shi Yuzhu himself is also a big game player. More than ten years have passed, "Zhengtu" is no longer a simple game, but an IP that gathers the feelings of a generation of games. Last weekend, it was held on Giant Network At the 2019 Journey Carnival conference, although Shi Yuzhu did not show up like the last one, the film director Chen Desen of Journey came to the scene. He said that he was "love at first sight" with the film project "Zhengtu".
Past In three years, Giant Network completed a three-year performance bet.A game industry analyst told a reporter from Meijingyingshi that in the context of the tightening of the overall version number of the game industry, whether the giant online game business can continue to grow in the future depends on how many versions the giant network can get. Number, how many new products are launched, on the other hand, it also depends on Giant Network’s development capabilities for long-life-cycle IPs like "Zhengtu".
"Zhengtu" was adapted into a movie
"October Siege" directed by the director
Giant After the network returned to A shares, although it has been actively deploying cutting-edge innovative businesses, the game business has always been one of the revenue pillars of Giant Network. As a very important IP in Giant's online game business, the "Zhengtu" series of games has been in operation for 14 years. Carnival on the evening of July 6Zhao Jianfeng, the person in charge of Huasite's Journey Tour, released the relevant annual new product plan.
The movie "Journey" starring Liu Xianhua and He Rundong is about to be released. The film is set for November 22. Director Chen Desen has directed "October Besieged City", "One Man's Wulin" and so on. That night, Chen Desen also came to the carnival scene.
"When I was young, my parents often fought, so I was very depressed. I either went to the theater or played games in the room. After I made a movie, I wondered if it was possible to make a game movie. The first time I came into contact with the "Zhengtu" movie project, I decided to do it." Chen Desen shared at the scene that he and the "Zhengtu" movie were "love at first sight".
Zhengtu Carnival scene (picture source: provided by the organizer)
But Chen Desen does not seem to be I hope this is only a movie for players, but I hope it can be accepted by more people on the basis of core players. At the same time, Chen Desen revealed the news of the sequel at the scene. He said that for the sequel of the "Journey" movie, one should look at the transcript of the first film, and consider the sequel before performing well.
The IP of "Zhengtu" also contributes a lot to the revenue of Giant Network. According to the financial report of Giant Network, the main source of the company's game revenue is still "Ball Battle", "Zhengtu Mobile Version" and "Zhengtu 2 Mobile Version". "And the end of the journey series. In 2018, Giant's online game business did not decline when the industry was cold, and achieved revenue related to the game business throughout the year 26.4600 million yuan, an increase of 2.32% over 2017.
Shi Yuzhu has also paid more attention to the game business in the past two years. He personally It’s the Carnival platform. This year, I took players to watch the screening of "Zhengtu" together, and posted on Weibo that the movie screening would make many players cry.
The game is adapted from the movie. How to break the curse
Although it is a thankless task to adapt the game to a movie, those who try it still follow suit. "Resident Evil", "Tomb Raider" and "Warcraft" are classics Cases. Most of the movies adapted from the game have taken a fancy to the huge player potential behind the game.
Chen Desen thinks that now There are many film adaptations of the game, and the film adaptations of "Resident Evil" and "Tomb Raider" are good, but some of the film adaptations are poor and disappointing. "A game or movie that is not well done is to make people criticize and accept it. Games-adapted movies must go in a good direction."
The picture comesSource: Cat's Eye Movie
The video game is not as simple as it seems. Hollywood has played for decades of game adaptations, but the real success is only a few of "Tomb Raider" and "Resident Evil". The video game itself is a dilemma: to satisfy game players or ordinary audiences? The popularity of a game is because it allows players to obtain a fragmented sense of accomplishment while playing the game. But the movie must pay attention to the story, plot and logic after all. Many movies adapted from games have been criticized. In fact, they are not balanced during the adaptation process-either only the name of the game is used, and the plot has nothing to do with the game; or the pursuit is too similar to the game in temperament and details, and Ignore the importance of telling a good story. How to make a work that not only inherits the essence of the game, but also guarantees the quality of the film, is a question that creators need to think about.
Industry"5 game version numbers have been obtained under the environment of "product shortage"
In 2018, all game companies were more or less affected by the version number freeze, even though the version number was released last year. Open, but in the context of total volume control, it is more and more difficult for game companies to get the version number. Only when the version number is obtained can games be commercialized. Without a version number, it means that new games cannot be monetized online, and the impact on game companies This is evident.
Every time the reporter has sorted out the 2018 annual reports of 53 A-share listed game companies and the first quarter reports of 2019. In 2018, 18 of the 53 listed game companies suffered losses. The total loss amounted to 27.04 billion yuan. The quarterly report situation has improved, but the "product shortage" has not been alleviated.
Image source: Photo by reporter Wu Fan
But last year, the performance of Giant Network did not suffer too much. In the 2018 annual report, Giant Network stated that in the past three years, it has achieved a cumulative net profit of 3.8 billion yuan in gambling, and has achieved a three-year gambling commitment. That is to say, the gambling of Giant Network's backdoor back to A shares has been completed. Giant Network has brought an impact. Due to industry policy adjustments and unopened version numbers, product online plans have been passively postponed.
Giant Networks stated that the company originally planned to launch "Green Journey Mobile Games" and "Inuyasha". "The Battle of Naraku" two major game products were passively postponed and failed to go online as scheduled. The company’s main source of revenue is stillBattle", "Zhengtu Mobile Version", "Zhengtu 2 Mobile Version" and the series of end games.
Without the help of new games, once old games perform poorly, it will directly affect performance. Giant Network is also well aware of the importance of the version number and regards version number approval as one of its annual work priorities.
Every reporter has also learned that since the National Press and Publication Administration reissued the version number in December 2018, Giant Network has successfully obtained 5 game version numbers, and many games in reserve will be Choose an opportunity to go online in 2019. Once the new tour goes online, it will be a powerful supplement to Giant's online game business line.
Reporter |Xu LianlianEdit |Du Yi
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