Why can“t business in Russia be separated from VK? The importance of VK in the Russian market

2020-08-01 17:00:15 0 Comment 1224 views
abstract

Speaking of the local social networking site in Russia, it is VK.com. Simply put, it is the Russian version of Facebook. VK.com is a well-known online

Why can“t business in Russia be separated from VK? The importance of VK in the Russian market

Speaking of local Russia The social networking site of VK.com is definitely VK.com. Simply put, it is the Russian version of Facebook. VK.com (formerly vkontakte.ru, VK for short) is a well-known online social network service website in Russia. It is the largest Facebook-like social network in Russia and the largest social network in Europe. The website was founded in 2006 by Pavel Durov, who graduated from St. Petersburg State University. The founder is a high-value genius who only wears black clothes. In order to enter the international market, vkontakte bought heavilyVk.vom domain name. V Kontakte comes from the Russian "В Контакте", which means "keep in touch". The website is available in dozens of languages ​​such as Russian, English, and Chinese. The users are all over the world, mainly from Russian-speaking countries, including: Russia, Ukraine, Kazakhstan, Belarus, Uzbekistan, Azerbaijan; at the same time in the United States, Spain, Germany, India There are also a wide range of users in other countries.

The LOGO used by VK in the three stages

Why can“t business in Russia be separated from VK? The importance of VK in the Russian market

VK is the click-through rateThe highest Russian website and Internet resource is No.1 in Russia.

VK is the social website with the highest click-through rate in Russia. 1.5 billion web pages are opened every day, which is greater than the total number of web page clicks on large websites in all other CIS countries.

Currently, there are more than 250 million verified users, with an average monthly active user number of more than 100 million. It basically covers Internet users in the entire Eastern European region. It is an important traffic portal for cross-border e-commerce and mobile products to enter Russia. VK has the most loyal audience in the CIS countries, with an average daily visit volume of more than 50 million. About 80% of visitors live in Russia, 41% are from Moscow, and 26% are from St. Petersburg.

Let’s take a look at a set of data:

Why can“t business in Russia be separated from VK? The importance of VK in the Russian market

As you can see from the figure above, people over 35 accounted for 44%. This data is very scary. We know that people over 35 are in the company. In mainstream society, they are all people with certain influence and certain achievements. In addition, a survey report shows that VK's usage rate among Russian users aged 16-24, 25-34 and 35-54 First; in addition, “classmates” (Одноклассники) ranked second, and Facebook ranked third. Only 8% of Russian Internet users have never logged into these three social networks in 3 months. 92% Netizens have used social networks within three months, and VK has the highest usage rate.

The following figure uses Alexa.com to analyze data on VK.com

Why can“t business in Russia be separated from VK? The importance of VK in the Russian marketWhy can“t business in Russia be separated from VK? The importance of VK in the Russian marketWhy can“t business in Russia be separated from VK? The importance of VK in the Russian market

From these sets of data, we can see that VK.com ranks 21st in the world by Alexa, 3rd in Russia, and Yandex ranks first in Russia. Through the above The data is not difficult to see that VK is a very effective tool for Russia’s foreign trade.

On August 22, 2012, Russia officially became a member of the WTO and became the 156th member of the WTO. After joining the WTO The Russian market has been regarded as a new "cornucopia" by many Chinese export companies. VK landed in China to make wedding dresses for cross-border e-commerce. Many companies will choose to advertise on VK in order to achieve better marketing purposes. Source: AliExpress straw hat)

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