During March Madness last year, Zion’s crazy performance, explosive physical fitness and jumping ability, It also made many NBA teams willing to play bad. In order to get the No. 1 pick, they really did everything. In the end, the Pelicans laughed with a small probability. In the end, it can be said to be a dark horse. In the end, the Pelicans also chose without thinking. Zion. Because ncaa players cannot accept endorsements and anyBusiness activities, so Zion was also a potential cash cow in the eyes of many golfers.
Now, Zion has officially entered the NBA, that is, has become a professional athlete. At this time, he can choose sneaker endorsements. Golf dealers are also launching a fierce offensive against Zion, and the endorsement price is rising all the way.
In fact, because Nike is almost a leader in the NBA sneaker marketThe home is dominated, and other sneaker companies can only change their strategy and start madly signing when the player is novice. Nike signed Simmons in 16 and Adi could only grab Ingram. In 10 years, Reebok won the top pick Wall. However, rookie robbing is not news now, but the price will not be too high. Like Simmons, it is only 12 million in 5 years. This year's No. 9 show Hachimura also signed a multi-year contract with Jordan. The specific details are unknown but the media thinks the annual salary The price should be around 5 million-8 million. However, compared with today's Zion, it is really small. Now the news is that the price of Zion has exceeded 20 million. What concept? This year's championship FMVP Leonard signed a shoe contract with New Balance but an annual salary of only 20 million. For no rookie in a game, this is simply a sky-high price.
You should know that there was an episode during the ncaa game, that is, Zion was wearing Nike sneakers to play the game. The opening of the game was caused by the cracking of the sneakers and the injury. And this fall also made Nike The shares fell by more than one billion US dollars. Now in the NBA, Nike has always been the leader in signing Zion, but other players are not waiting to die, and they are starting to compete with Nike. It is said that now two Chinese sneaker brands Li Ning (The big brand is Wade) and Anta (the big brand is Thompson) are the current pricesLeading the grid, Nike has not given much news about the endorsement contract. According to the early revelations of the narrator Su Qun, Anta will be the leader of the contract. However, the media has revealed that Li Ning has the strongest determination to get Zion. They provided a 10-year quotation of 250 million U.S. dollars, while Anta provided a slightly shorter period of time, with a total amount of nearly 100 million U.S. dollars. In the lead by a large margin, Su Qun bluntly said that this puts Nike under pressure.
It’s really another good show before the start of the regular season. I just mentioned that many talented players entering the NBA will become a favorite of golfers.饽. Nike signed Durant with 60 million in 7 years, and James is even more exaggerated. He had extraordinary commercial value during his high school years. The game was broadcast live in the United States and frequently appeared on magazines and TV. The major brands are naturally also The competition was fierce. Reebok took out a check for $10 million in annual salary, but it was rejected by James. Adidas negotiated a 10-year contract with a price of 100 million, but the negotiator regretted at the last moment, and the contract shrunk and was rejected by James. James finally accepted it. With Nike’s 7-year contract of 90 million US dollars, he did not play a game in the NBA, he was bigger than the then Kobe, Duncan and other superstar contracts, which shows how influential he is.
If inflation is not taken into consideration, the price of Zion can only be compared with that of James in the same period, because even if it is compared with the current NBA Some of the star contract ratios are untamed. Now let’s see which shoe company can laugh last.