The most successful manager in Serie A in the past 30 years: the football market goes from one wrong extreme to another

2020-08-01 18:04:13 0 Comment 934 views

The most well-known football manager in Serie A, Paratic of Juventus has been regarded as the most successful manager in Serie A in the past 30 years

The most successful manager in Serie A in the past 30 years: the football market goes from one wrong extreme to another

Reported by Reporter Zhang Kai The most famous football manager in Serie A Marotta, who has been regarded as the most successful manager of Serie A by Paratic of Juventus in the past 30 years and is tied with Galliani, is designing the first summer window market after joining Inter Milan. After his arrival, Inter Milan severely punished Naingola who was late and removed Captain Icardi's armband.The action is by no means accidental. Together with Conte’s appointment and further leadership of the army, they are all in Marotta’s plan.

Have never played football. In 1976, he served as the youth training supervisor of his hometown club Varese at the age of 19. The first batch of Serie A professional sports manager training course students, born in the 1980/81 season, he and Mo Ji are classmates.

One of Juventus’ 8 consecutive championships, as the most powerful person in the transfer market, in an interview with Sports Weekly, Marotta discussed the evolution of the football market over the past few decades and his The mistakes in his eyes are not lacking in criticism of the agent industry, and he also proposed his ideal signing plan: remove the transfer fee and only talk about salary. Too utopian.

The most successful manager in Serie A in the past 30 years: the football market goes from one wrong extreme to another

The most successful manager in Serie A in the past 30 years: the football market goes from one wrong extreme to another

◆"Sports Weekly": Mr. Marotta, let's start with your initial participation in football transfer negotiations.

Marotta: The first time I set foot in a transfer was in 1977, but that year and the following year I would like to say it together, because it was all in chaos, even the military police They were all dispatched, and their personal safety was not guaranteed. I still remember the horrific scene of the transfer in the summer of 1977. At the Leonardo Hotel in Brusano, tables, chairs, tea cups, and suitcases were flying all over the sky, thrown from the windows to the ground and down the stairs.

The negotiation was initiated by two people: one is Father Costaliola, and the other is Sergio Campana, president of the Italian Players Federation. The topic of discussion was revolution, and the players' associations rose up to protest against players being treated as commodities or parcels by the club. In that yearNow, as long as the club decides to sell a player, the player has no right to object! He may not accept the transfer, but he will definitely be punished and not be able to play again, just like rubbish being thrown in the corner, which is allowed by the policy.

In 1978, this situation did not improve, so the transfer market was interrupted. Andreotti's Italian government and deputy secretary-general had to come forward, and only managed to complete some transfers with the intervention of politicians. In 1981, we introduced Act No. 91, requiring players to sign the transfer contract to declare the transfer effective, and the player's status has been significantly improved.

Then there was the famous Bosman Act in Europe, which stipulates that players can freely choose a new club after the contract expires without having to pay a break-up fee to the old club. Our transfer market is such a development trajectory, but today is the opposite of 1977. We are going from one extreme to the other. The players went from having no autonomy to being too free,The agent has become the decisive role to call the wind and rain.

The most successful manager in Serie A in the past 30 years: the football market goes from one wrong extreme to another

Can you please elaborate on what are two extremes?

In the past, players passively took their fate, and the club decided the player’s fate. Today, the club has become a passive party, and the choice of players largely controls the behavior of the club. PresentFootball has no, or almost no banner, because players are more inclined to transfer more, the more transfers, the higher their income, the happier the agent.

Isn't this the reverse of 1977? I think these two extremes are wrong. The other changes are in the function of the chairman and mostly team owners. In the past, they alone decided the team's direction, used their own money to do things, very free. Nowadays, clubs adopt modern management, complete organizational structure, and are subject to financial fair assessment. All actions are more complicated and procedures are more cumbersome.

Then how do you think these two extreme errors should be resolved? What is your ideal way?

I think it should be completely liberalized, and the transfer fee for players should be abolished, at least for players over 25 years of age, and the concept of value should be abolished. As long as they are over 25 years old, just like film and television actors talkAs far as the salary is concerned, freely contact the club to discuss salary and decide where to go. This way the club has no transfer costs. Of course, rich clubs will benefit. The chances of winning here are higher and the economic benefits are better, but this method can also protect the rights and interests of small and medium teams. Most of the players they train are under the age of 25 and need to discuss transfer fee compensation.

According to your wishes, the current transfer market rules have been abolished.

Yes, isn’t that the case? Many teams are more willing to look for players whose contracts are about to expire and want to save transfer fees, and then give them more signing fees when signing them, which is a transfer reward and will increase their annual salary accordingly. This is obviously conducive to the club's financial revenue and expenditure, and it also increases the club's initiative in forming teams and retaining players.

The most successful manager in Serie A in the past 30 years: the football market goes from one wrong extreme to another

Which are your first major works?

In 1980, when I was the manager of Varese’s sports department, I signed goalkeeper Lampura from Sicily (an important member of Lippi’s coaching team, goalkeeper coach, and former Juventus goalkeeper). It costs 2 million lire. Everyone knows Rambla, he is a successful footballer.

Corantoni, the chairman of Varese at the time, was the former SanPu's boss is one of my guides. He has a lawyer's license and prefers to be called a lawyer rather than chairman. The reason is that it is easy to be a chairman. If you have money, you can buy a company. Being a lawyer requires a long time of study and examination. At that time, lawyers had more status in society than football club presidents.

Is there an agent in the football market at that time?

There are many so-called middlemen, which are the predecessors of current brokers. I clearly remember 3 people, the first Anconnetani, the later chairman of the Pisa club; the second Giulardo, who has a lot of connections in Brazil and can always find good players; the third Govoni, later changed Become the manager of the sports department. They make a lot of money by taking 5% of each transaction. The contracts at that time were all typed out with a typewriter.

Your initial failure, or a deal that learned a lessonWhat?

When I was still in Varese, Siberia, the owner of Avellino, asked me to buy front midfielder Mastali. I replied that I could talk about it. Our negotiations have already begun. Up. Then Massimino, the chairman of Catania, came to me again and offered me 100 million lire higher than Siberia. I chose to make this deal with Catania, and of course it angered Siberia.

Everyone knows that Siberia is a tough character. He blocked me in the room and pressed me against the wall for 15 minutes. Said that I violated the rules, improper transactions, to imprison me. Fortunately, he was not confused, knowing that I was seeking the best interest for his club, and then let me go. But that time was a great lesson for me, and I will be more careful in the future.

The most successful manager in Serie A in the past 30 years: the football market goes from one wrong extreme to another

Which are your most successful and most failed signings since your career?

The best deal is definitely Pogba. I was at Juventus. The masterpiece was introduced from Manchester United at zero cost, and then sold back to Manchester United for 115 million. The most disappointing thing was that during the Atlanta period, in 2001, Christian Zenoni and Donati were packaged for 45 billion lire. It was sold to Milan and Comandini was added. His valuation alone is 15 billion lire.Come to have high hopes for Comandini, but his performance fell short.

In hindsight, this deal was a loss, and these players should get more money. There are also some transactions that I think are very successful, such as Casiraki, I sold him to Juventus at Monza for 3.5 billion lire. When I was in Ravenna, I got half the ownership of Vieri from the Turin Club. The chairman of Turin at that time was the guitarist Goveiani.

Which summer transfer can be said to enter the modern football market?

I think it was 1983 when Udinese introduced Brazilian star Zico. It was the most successful signing of Serie A in the 1980s, and it was also an epoch-making and watershed signing, because Zico really started the market effect of player transfers, expanding club sponsorship revenue and league popularity. The transfer announcement, the right of commercial footballStyle was born.

What is the difference between the past and the past of the transfer market?

The market used to be more serious, because there are not so many "actors" today that are acting or acting. In the past, when there was no agent, the family members of the players were also very sincere. They would not say what they wanted directly. They would not talk about a set in person, and at the same time contact several clubs and talk about different requirements, and compare them with the club’s different quotes.

In the past, many negotiations were conducted at the dinner table. Drinking a few glasses of red wine was done. At that time, most of them used cash, paying with one hand and delivering the goods with one hand, and everyone signed when they got the money. Now that we have entered the networked electronic age, everything can be done on a computer or mobile phone, which brings a great risk, that is, hackers’ intrusion and manipulation of transfer documents. I personally experienced it once and was a victim of hackers.

The most successful manager in Serie A in the past 30 years: the football market goes from one wrong extreme to another

In the classical era, is there any tricky way to make a move?

Of course there is. It is a very old-fashioned but effective classic method. It was in the era when there was no mobile phone. For example, suppose I want to sell a center forward in the Hilton Hotel, but I find in the hotel that one of my colleagues A is talking about a transfer with another counterpart B.A also wants to sell the center forward. I will run to the hotel lobby and ask them to broadcast the front desk phone number A on the radio, which is urgent. So A was dismissed, and I immediately ran over to meet and talk with B to sell my center forward. I admit that I have done this.

Has the role of the media and reporters changed during the transfer?

Not only are there, but there are fundamental changes. In the classical era, reporters were deeply involved in football transfers, because most of them were good friends of the club chairman and had close personal contacts. This is an incredible thing today. At that time, there was no Internet and information was underdeveloped. Newspapers and TV were the main sources of information. These reporters will help the club presidents who are acquainted with them to write articles about certain players and promote them to increase their value in order to facilitate player transfers.

It’s not necessary to put it on today., I knew immediately how much so-and-so's worth, very transparent. I remember that many reporters played an important role in the transfer, two from Gazzetta dello Sport, one from Roma Sport, one from Daily, and one from Professor.

What are your thoughts on the negotiation of a player’s business? Or what are the elements to have?

Be transparent and sincere, but also cunning, and can't make fun of each other. In the face of people who are not level, you can't get the level, otherwise it's useless. You can say whatever you meet. Lies are indispensable in this circle, but I call them white lies. Just like the veins in the human body, they are as indispensable as the arteries of the truth.

The most successful manager in Serie A in the past 30 years: the football market goes from one wrong extreme to another

Are you still willing to participate in market negotiations?

Yes, but the enthusiasm is far less than ten years ago. Now the circle is too chaotic. Mainly because the so-called agents representing the players are not unusual. Many people were wholesalers of small commodities a year ago and didn’t know much about football. They just became friends with a player or mastered a player’s resources. The agent came to participate in the negotiation, and the price was ridiculed.

There are too many businesses in the transfer market.Temporary worker! Too many unprofessionals. Italo Alodi, the originator of modern Italian football, has a famous saying that I deeply agree with. He said:'Football is the strangest field in the world. Only here can a bricklayer become a tall building in one day. The designer of the building. ’

So, you are not satisfied with the overall quality of the agent?

A football coach and football manager, in order to obtain a qualification certificate, need to go through a long learning experience and assessment. It is necessary to establish one's own prestige through cruel actual combat, and let people see one's own level. The road to promotion of this profession is very difficult. But you see, it’s much easier to become an agent. Now everyone can be an agent. It doesn’t seem to require any football knowledge or level.

I am not targeting the profession of brokers. They are necessary for their existence, but they should be introducedLaws to limit their rights. They hold the lifeblood of the transfer. If the club does not meet their conditions, the transfer will not be possible. I personally dislike the club spending a lot of money on the agent, but there is no way now.

The most successful manager in Serie A in the past 30 years: the football market goes from one wrong extreme to another

The last question, you dominate Inter Milan’s Summer transfer, what is the new Inter Milan being bornkind?

A strong Inter Milan. It is often said that the team is a mirror of the club, reflecting the temperament and character of the club. Yes, the current Inter Milan is a strong, solid and ambitious club, and the team will naturally be like this. Conte is our first ‘top player’.