This summer’s biggest transfer soap opera screenwriter is none other than Pogba and De Ligt’s agent, Raiola, who even suffered a three-month FIFA global conference in May. The ban, recently some fans posted a video of Ferguson scolding Pogba’s agent Raiola several years ago on the Internet, once again pushing the football predator to the forefront. Player transfers, creating public opinion effects, are not as simple as we can see on the surface. It has great commercial value for clubs and sponsors.
Today we will talk about player transfers except for the head coach. And clubs, what are the other influences besides competition:
First, the famous Bosman Act
1. Players from EU countries do not play football in other EU countries Counted as foreign aid;
2. Players can only sign a 5-year contract at most. If a 5-year contract is signed in the last 2 years of the contract, the player can It is not necessary to negotiate contracts with other teams through the approval of the club. Once an agreement is reached, the transfer can be made when the transfer window opens, and the buyer’s club must pay the seller’s club liquidated damages
3. When the contract expires In the first 6 months, players can announce that they will not renew their contracts with the team and become quasi-free men. Other clubs can sign contractsThe player, as long as they reach an agreement, the player can transfer after the end of the contract, and the buyer's club does not have to pay transfer fees or liquidated damages. The good aspects of the Bosman Act have promoted the commercialization of football, and the rights and interests of the players have been increased. Guarantee, so that more players have the opportunity to show themselves in the big club. On the bad side, the interests of small and medium clubs have been sacrificed, transfer fees have soared, youth training has not been taken seriously, and the status of local players has been affected
Secondly, brokers and economic companies
In the transfer of a series of players or coaches in the world, and the commercial endorsement of players, the agent has begun to play an increasingly important role. A good agent can plan a player’s career, while a nearly agent People are usually referred to as "pig teammates." Unqualified agents can even ruin players’ careers or damage their public image. In addition to negotiating transfers, remuneration and fighting for benefits with the club on behalf of the players , And more importantly, the agent can design a long-term development path for the player. Throughout a player’s career, many times the transfer is transnational, and the taxation and laws of each country are different, so the negotiation is more Complicated. For example, Neymar’s father’s agent, transfer to Barcelona and transferThe two transfers in Paris have now gone back to Barcelona. Neymar’s reputation in the industry is almost destroyed, and because of his father’s unprofessionalism, Neymar has been entangled in tax lawsuits.
A variety of realities force and objective Needs all point to professional things, and professional people should do it. Even if this player has finalized the big move of the transfer, But wage negotiations are long and trivial. The players themselves do not have the energy, social experience and professional knowledge to deal with. At this time, they can only rely on professional agents. Mendes and Raiola are among the best. Although they are worms and villains in the hearts of the club and the fans, they can really bring the greatest benefits to the players and many clubs have to bow their heads to them.
Let’s talk about the agency, this is mainly reflected in the South American players. Many South American players came from slums. When they were still very young, some agencies saw their potential and immediately signed contracts with these players, and the contract period was very long. After the players were kicked out, the operation of player transfers is worth noting. One point is that they are completely different from the nature of sponsors and agents in Europe. They have ownership of players due to legal loopholes. For example, Carlos Tevez, who originally entered the Premier League by transferring to West Ham, was due to player ownership issues. , West Ham United was fined a huge fine by the FA. What was even more unexpected was that Sheffield United was directly scored by Carlos Tevez and West Ham was sentenced to compensate Sheffield United 15 million. Later in Manchester United, Manchester City, Juventus, although outstanding performance, but also brought considerable trouble to the club
Third, sponsors and gaming companies
Clubs have sponsors and players also have sponsors, such as Nike and Adi. When many players are still in football schools, sponsors will sign sponsorship agreements with them according to their potential to train them. This is very different from our sports system. The sponsors pay most of the expenses for small players, butIn return in the future, after becoming famous, the sponsor's products will be used during the contract period. The transfer of a player is not only a game between clubs, but also a secret battle between many sponsors. Because a player's transfer will not only drive the team's peripheral products and ticket revenue, but also greatly increase the exposure to team sponsors.
Like last yearRonaldo's transfer to Juventus is related to Juventus sponsor Adidas. It is understood that Ronaldo signed a contract with Nike in 2003 and became Nike's brand ambassador. For this reason, Nike pays Ronaldo 24 million euros every year. In 2016, Nike signed a lifetime contract with Ronaldo. Even so, this does not prevent Nike's rival Adidas from competing for Ronaldo. As early as July 2015, Juventus changed its sponsor to Adidas. Some foreign media reported that in order for Ronaldo to switch to Juventus and wear a jersey with the Adidas logo, Adidas not only intervened in the transfer between Ronaldo and Juventus, but was also willing to bear a part of Ronaldo’s salary. This summer, it was reported that Adidas also involved in Pogba's transfer. If Pogba transfers, then Manchester United must introduce players of the same commercial value.
The reason why there are betting companies is because many players, especially South American players and betting companies are also huge sponsors, and they are also the sponsors of the team. When it does not affect the interests of the team, occasionally letting the handicap is often done.
Fourth, tax rate
A few years ago, why a large number of players rushed to the La Liga arena, a big reason was the former "Beckham Act", which was proposed by the Spanish government to reduce the taxation of foreign employees by Real Madrid chairman Florentino. Terms. Eligible foreign players only need to pay 24% personal income tax, and the tax rate for local players is as high as 43%. La Liga has been in the limelight for a while. In 2011, it was cancelled to protect the employment of domestic citizens. Other leagues also try to reduce taxes for players. , In the Premier League, the club chose to pay the portrait rights agency rather than directlyIf the player pays the annual salary, then the player's personal income tax rate is 20%. In Ligue 1, 30% of the annual salary of foreign players will be tax-free.
Recently, foreign media reported that in order to revive Serie A, the Italian government may A tax rate similar to the "Beckham Act" will be implemented in 2020. It seems that in order to revive Serie A, the Italian government is also fighting it.
Another thing to be clear: the wages in the two Germanic countries of Britain and Germany are all pre-tax, and the wages of the three Latin countries of Italy, France and the West are all post-tax. The reason is probably that Germans are rigorous and conscientious in nature and can proactively declare individual taxes in time; Latins are lazy and procrastinate, and can only be paid by the company.
There is one month left before the summer transfer deadline, and it will happen in the future What iLet's wait and see