For American female footballers, how much is winning the World Cup worth?
From one aspect, this champion is invaluable: it is an achievement that no critics can deny, and it is a tangible reward for their hard training and preparation.
But for them, there is also an objective, purely monetary value. They's contract with the American Football Association shows how the bonuses are distributed.
- Bonus for selection for qualifying and World Cup squad: Every player selected for the qualifying for the World Cup last October can get a bonus of $37,500. Each player selected for the World Cup squad is an additional $37,500 in prize money. This means that most players had already received $75,000 before coming to France last month.
- Championship bonus: FIFA will give the women's World Cup champion a $40,000 bonus, and this money will go directly to the American Football Association. The usual practice of the American Football Association is to give all the money to the players, so each player can probably be allocated between 110,000 and 120,000 US dollars.
- Victory Tour: According to the contract reached through labor-management negotiations with the U.S. Football Association, after winning the championship, the U.S. Women’s Football Team will start a four-match victory tour and participate in the competitionEach player of the will receive $60,000. If the team and the Football Association finally agree to join more games, then play one more game, each player will get 15,000 dollars more.
The American Football Association also promised to provide at least $50,000 in prize money to every American player participating in the Tokyo Olympics next year.
How much do these add up to?
About US$250,000 per player.
This has not taken into account the bonus of each player’s contract after winning on the victory tour, as well as Nike, Agreement between Adi and Luna energy bars and other sponsors.
Of course, the meaning of this championship is not limited to the bonus from the American Football Association. When the US Women’s Football and the American Football Association negotiate the current contract , They stipulated the basic salary, competition bonus and training environment, and they also won the marketing rights, which did not exist in the past few decades. These treaties now seem to be very worthwhile.
In 2017, When the two signed the contract, the U.S. women's football team only benefited from the franchise rights of the two groups, which are EA Sports' FIFA series of video games and Panini card. But now, there are more than 25 such franchises.Management rights, from T-shirts and socks to shaking head dolls and toys. Just customizing the jersey can give top players tens of thousands of dollars in extra income.
Before the World Cup finals, the president of REP Worldwide, a sports marketing company established by the Players Union, estimated that the U.S. women’s football team would receive $1 million in revenue from the new franchise next year, which means every player Will add another five-digit income.
The players will soon have another way to test their own value. Top European clubs such as Manchester City, Barcelona and Bayern have invested a lot of money in women's teams in the last century. Giants like Juventus, Manchester United and Real Madrid have also increased their investment in women's football in the past two years. These new investments are bound to increase the salaries of top players.
In addition, FIFA President Infantino’s newWen highly praised the success of this World Cup in the press conference and said that it is very likely that the prize money will be doubled again in the Women's World Cup in 2023.