Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

2020-11-19 00:03:54 0 Comment 2512 views
abstract

The era of the explosion of smart home equipment manufacturers has come, if you were still stuck in the prejudice that made fun of Google for not havi

The era of the explosion of smart home equipment manufacturers has come. If you were still in the prejudice that made fun of Google for not having smart home products compatible a few years ago, you would be wrong. It can be seen from the number of third-party compatible device brands on the App of the mainstream smart home framework operator, and the brand items continue to grow rapidly.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

Google home adds a third-party device interface for binding

Whether it is foreign Google, Amazon, or domestic Xiaomi, etc., there are amazingly many device brands for binding on its framework service App , There are a lot of small and medium-sized brands that have hardly been exposed to. The mainstream smart home platform has long since landed on the beach and supports almost all smart home frameworks in order to capture users from multiple channels.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

Alexa adds and binds the third-party device interface

So in this explosive development, what auxiliary services are there for market vacancies? Some people in the industry think it should be a service provider. In traditional thinking, smart homes really need to be remodeled for traditional families, and they don’t want to spend time to understand and learn. Service providers are the best helpers. But the actual market feedback is not so optimistic.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

Mijia adds and binds third-party device interface

Especially for single-brand service providers, the editor is not particularly optimistic about its prospects. At present, some emerging giants in the country are also doing business trials for service providers, but so far there is no good and stable profit model for service providers. It is more for feelings and the expectation of rapid development of the industry. Basically, single-brand service providers do not achieve compatibility and integration, and generally only provide simple solution integration and service support for their own brands.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

Service Providers with pictures

Another reason is that there are too many smart home categories, and you can’t have all of them in one brand. Even if one brand has all lines, there are some Good products and bad products, if you are kidnapped by a brand for the sake of smart interconnection and forced to use products with poor experience and poor quality, it is really a kind of sadness.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

Smart home configuration

We can see that many so-called smart home products with high cost performance have been launched under the banner of interconnected intelligence. Many users have expressed regret after using them. After all, the shape can be copied, and the selling point can be blown, but the core technology patents in the subdivision field, user interaction accumulation, etc. can not be achieved overnight. Adding a wifi or bluetooth chip can be called a smart product, but not necessarily all good products.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

is the high-value integrated solution provider

From the market, we can still see that many big brand products still firmly grasp the market share. Therefore, from the perspective of traditional home appliances and home appliances, users should be favored for a long time by traditional strong brands that actively embrace smart framework products. After all, brand awareness and quality assurance are there. It is the fact that many major brands are too slow to become connected and intelligent, which gives emerging home appliance brands a chance.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

Top Brand

And on another level, the reason why I am not optimistic about single-brand service providers is that, from the perspective of product design trends at home and abroad, smart home products continue to pursue minimalist installation and are ready to go. then apply. This is also because almost all smart home products are shipped through e-commerce channels, requiring users to DIY by themselves. Many foreign brands even make installation videos for each product, and even complicated wiring such as thermostats (such as ecobee) is passed Display in multiple ways, such as graphics, text, and video, in order to solve the user's concerns about installation obstacles and abandon the purchase, which also caused the service provider's function to be greatly weakened.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

Minimal installation and rich hands-on tutorial

So I believe that a comprehensive smart home solution provider will be a more promising offline entity. The Integrated Type Smart Home Solutions Chamber of Commerce provides users with the integration of various products, even with different brands and different frameworks. They can make more personalized considerations, according to the needs of users, in different levels of brand and detailMatching the most suitable solution for users on the individual products can also achieve better service income.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

Integration solution

For example, for those with high security requirements, almost all domestic smart home products cannot be used, because these products have no backup emergency power supply and no emergency network such as cellular network Support, so you need to choose a product combination with a higher security level and a good user experience.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

A smart security system with back-up power supply and back-up network support

On the online format, the editor believes that the smart home search category is one of them. Although product support for mainstream major frameworks is just around the corner, users will still face inconsistencies in the purchased product support frameworks when purchasing smart home products in the short term.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

Foreign three giants

For example, users who are small at home may consider whether the refrigerator supports Baidu's smart speakers when buying a refrigerator. For example, users of Xiaoai smart speakers are buying When you enter the air conditioner, you will consider whether it can be controlled by Xiaoai, or when you are considering buying a certain Panasonic air conditioner, you will know whether it supports homekit, then there will be a second hardware home similar to the computer parameter search. Or pconline's new online business needs come out. Many friends may say that you don’t have to worry about buying a bucket for the whole family. But in fact, with the deepening of brand awareness and the need for quality, many users will not pay for the whole family.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

Domestic Big Three

Of course, there are already similar teams doing such things overseas. For example, I want to search for smart home devices that support google home because I have a google home. For example, I want to search for other supported third-party lighting devices for smart Philips hue bridge. Because if you don’t have to search, finding a needle in a haystack from Internet articles will be very inefficient.

Smart home has entered the era of galloping horses, and discuss how to enter the auxiliary business sector

The pioneers have already carried out the operation of searching and matching the smart home auxiliary business sector.

In addition, I have not thought of any better auxiliary industries that can be developed. If you Yes, welcome to discuss and exchange, share and create value, welcome to like and follow favorite comments.

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