As we all know, Apple’s new product launches are always held in September every year, so some people think that it will be released in September this year A newest 5G mobile phone, but this news is not realistic.
"Because there are not too many innovations, it is unrealistic for Apple to launch this 5G mobile phone, and this conference has become "The last generation of 4G, sales are basically not much expected," said Sun Yanbiao, director of the first mobile phone industry research institute.
As far as the current situation is concerned, Apple has not introduced new ones in recent years. Instead, It just keeps on optimizing some external functions, and these optimizations are undoubtedly dwarfed by their competitors.
And because the United States has banned Huawei’s 5G technology Therefore, the domestic 5G development in the United States is relatively slow. It was only recently that T-mobile acquired Sprint to accelerate the 5G construction in the United States.
So even with Qualcomm’s 5G modem, Apple still lacks 5G technology, so it’s not realistic to launch this year.
In contrast, 5G mobile phones in the domestic market have gained momentum To be launched, mobile phone manufacturers such as ZTE, Huawei and XiaomiAll have obtained 5G network access licenses, and 5G mobile phones should be available in the second half of this year.
In contrast, Apple is already in a "left behind" state in the 5G ranks, but Apple has encountered more than that.
On July 6, according to the research organization of the Economic Times of India, Apple's sales in India were not good. In the first quarter of this year, iPhone sales in India plummeted by 42%, and the overall shipment was only 220,000 units.
Although Apple adjusted its pricing strategy in the second quarter, sales have rebounded, but by the end of the second quarter, Apple’s sales have turned from an increase again For falling.
It is estimated that Apple’s total sales in India this year will probably reach 1.5 million to 1.6 million units. Compared with 2018, Apple’s sales will drop 10 year-on-year. %-17%.
"This is Apple’s four or fiveThe worst annual performance in the past year," said Neil, an analyst at Counterpoint Research.
Because of the collapse in the domestic market and the inability to succeed in the future, Cook will shift the focus When we arrived in India, there were rumors that Cook would move Apple’s production line to India to create good jobs for India.At the same time, it also made a name for Apple.
But due to Apple’s high pricing, Indian people generally cannot afford it. Besides Apple, Samsung and Xiaomi have also opened the market in India, especially Xiaomi mobile phones, the super high "cost-effective" function makes it easier to get the favor of Indian consumers.
But Cook is very optimistic. He believes that the growth potential of the Indian market is amazing. "It is impossible to get a huge business overnight."
Although Apple has performed poorly this year, it does not seem to give up. Apple, which appears to be quiet on the surface, may be holding back its big move.
According to people familiar with the matter recently, Apple is secretly developing a new IPad, and this iPad will have the features of 5G plus a folding screen, and its size will be approximately similar to the current Macbook.
If this iPad launch, Then it will have the dual functions of a tablet computer and a notebook computer, which will cause a "big turmoil" in the computer market. Perhaps this is the "ultimate big move" that Apple really hopes to turn over.
But because of the impact of 5G technology and folding screen technology, this The launch time of this iPad may be delayed, hereIn a period of time, Apple may be watching its competitors "flowers bloom".