Although the flagship phones of Snapdragon 855 often start various price wars, and the prices are starting to hit new lows, the price of another flagship phone, that is, Huawei’s product using the Kirin 980 chip Has been stable. The main reason for this is the positioning of Huawei's flagship products. From the beginning, it has embarked on an ultra-high-end route, avoiding competition with most Snapdragon 855 models. But now the Huawei Mate 20 series has also cut prices, starting at as low as 3,199 yuan. As for the reason, many people can guess.
Huawei Mate 20 series has three products, namely Huawei Mate 20 and Huawei Mate 20 Pro and Huawei Mate 20X correspond to the high-end, flagship and high-end large-screen markets. This time all three products have been reduced in price. Among them, Huawei Mate 20 has dropped by 300 yuan, and Huawei Mate 20 Pro and Mate 20 X have dropped by 400 After the price reduction, Huawei Mate 20 starts at 3199 yuan, Mate 20 Pro starts at 4499 yuan, and Mate 20 X starts at 4099 yuan.
Now the flagship mobile phone market is very rich in products, most of which are based on the Snapdragon 855 chip, and many of these products have participated in the price war, resulting in a continuous decline in the price of the Snapdragon 855 mobile phone. But horizontal comparison Look, these mobile phones actually did not further increase the product positioning in terms of selling points, but achieved the standard of ordinary flagships, so the products also face the problem of homogeneity. And the real high-end, such as Samsung mobile phones, The price is fairly stable, even if the price is reduced, it can maintain its brandPositioning.
Similarly, the Huawei Mate 20 series mobile phones are currently sold at a relatively high price, but this It is also because of product positioning. Huawei is not satisfied with traditional flagship products, but has further increased product specifications, such as super fast charging, full-featured NFC, wireless charging and reverse wireless charging, hyperboloid screen, and the most famous is the shootingIf the product is not comparable with other brand flagships, there will naturally be room for premium, so even if it is expensive, the sales of the product are still quite good.
As for why the official sudden price cut is not affected by competing products, but normal products Determined by the life cycle. It’s been almost 10 months since this phone was launched. During this period, not only Huawei P was launched.30 series, there is also Huawei nova5 series, the latter two are obviously more attractive. On the other hand, Kirin 980 will also face upgrades in the second half of the year. Maybe new products will be launched in three months. At the same time, the legendary Huawei Mate 30 series will also appear, so the reason for the price reduction at this time is more in itself.
It can be seen from the product rhythm that because you can control the key plan yourself, the selling point of the product and the product update rhythm will not be affected by competing products. Unlike many brands participating in price wars, Huawei character needs to promote new product releases and reduce prices of old products at its own pace, and it still has an advantage in sales. This is probably the most powerful place for Huawei now.