After the world premiere of GKUI19 and Boyue PRO, Zhijiajun participated in a group interview with Geely Holding Group President, Geely Automobile Group CEO and President An Conghui, and Yikatong Technology Group CEO Shen Ziyu. Wanglian conducted an interview with Geely Automobile.
From the overall situation of the GKUI19 press conference, its full name expresses openness and tolerance, but with so many suppliers participating, what is the core competitiveness? How to ensure safety? The following is an interview record.
An Conghui: Your question is very important. First of all, regardless of any application, the first thing to say in the car is safety. What everyone usually understands is Cars have active safety and passive safety, but in fact, with the application of the Internet in cars, the car is a mobile terminal, which is an ecological chain, through which all life scenarios can be closely integrated. That is. On the basis of active safety and passive safety, other applications must also pay attention to safety. This is very important.
All experiences must be built on the basis of safety, which is a prerequisite. No This oneThe premise is that without this foundation, it is impossible for us to put on the market.
Then the whole Geely is based on safety. What is the basis of safety? So today it is very important to release E01 and E02 chips, which are specially customized and specially developed for in-vehicle interconnection. On the one hand, it is also for the better experience of customers. There are many general-purpose chips in the market. The difference between special-purpose and general-purpose chips is very large. For example, special-purpose chips for automobiles are very difficult because they have to consider vehicle regulations. The vehicle regulations must be used at minus 80 degrees and minus 40 degrees. And some carsSpecial requirements for working conditions. Including our CMA, BMA and other infrastructure platforms, how to achieve security can support these applications with a good experience.
So, simply speaking, any experience must be based on safety, and the foundation of safety must also have a good platform and architecture. It is a system, rather than simply putting some applications in the car , Simply transplanted over, its experience is definitely different, and its security is also different.
Shen Ziyu: We make cars safety first, this is for sure. We currently apply rich content, rich functions, and ultimate user experience on the GKUI platform.
In terms of safety strategy, we think completely. On the one hand, my speech just now introduced the cooperation with 360 in the security field of the intelligent network connection system. When using Tencent video, when the driving speed exceeds 15 kilometers Time, the GKUI system will promptPay attention to safe driving. Such a safety mechanism is integrated into the entire GKUI experience service process. I think experience is very important.
Second, talk about core competitiveness. Geely GKUI is based on the integration of software and hardware. Today we officially released the E01 and E02 chips. The entire E series chips will become the main basis for GKUI's ultimate experience and provide strong computing power. At the same time, GKUI has a unique original system at the system level, such as smart desktop, control interaction, UI experience, and all-round ID, to ensure the best user experience and the open integration of more ecological partners.
Smart phones make everyone realize that application services and continuous development are very important, so a powerful hardware platform is needed for support. The computing + Internet ecological platform model established from GKUI 19 will continue. This is a very important core competitiveness.
FromIt can be seen from the speech that Geely still ranks first in terms of security, followed by functional expansion, and its security can be said to have a complete set of solutions. In addition, its core competitiveness is the underlying software. The combination of hardware and hardware creates a complete ecology.
With an open ecosystem, what achievements has GKUI made?
An Conghui: The automobile industry has a history of more than 100 years. From my personal understanding, it has now entered the fourth stage. The first stage is represented by Mercedes-Benz. They invented the automobile. Born in Europe, a number of companies have developed, especially luxury brands. In the second stage, I think that the car company represented by Ford in the United States, Ford invented the production method of assembly line, T-shaped car, 800 dollars a car, the price is very advantageous, and the product goes global. It should be said that Ford is the representative A number of enterprises have developed. FirstI think the three stages are due to the energy crisis and some other factors. A group of companies represented by Toyota are miniaturized production. Products are miniaturized, small displacement, and high-quality. The times have created heroes. Batch enterprises have developed.
I think now is the fourth stage, the fourth stage, the "New Four Modernizations", which has a profound impact on people's lifestyles. The new four modernizations are the development direction of future automobiles. In this wave, for Chinese companies, I think they still have a lot of advantages. First of all, we talk about electrification. The Chinese market is the largest. The government and people's environmental protection, air quality improvement, and system requirements are conducive to the development of electric vehicles. The Internet is used in automotive applications and in-vehicle interconnection. From a consumer perspective, Chinese consumers’ acceptance of the Internet is the most active in the world according to our survey. Foreign in-vehicle interconnection Block does have a certain relationship with ChinaThe gap is because China has the most in-vehicle interconnection companies and developers, engineers, etc. in the world, which is conducive to the application of our Internet in automobiles.
For Geely, we also hope to seize the opportunity. The new four modernizations should also be built on the basis of automobiles. Through more than 20 years of hard work, Geely has been "laying the foundation and practicing internal strength" every year. We do a good job in the three major parts, do a good job in safety, and continue to do a good job in the four modernizations, so that Geely can There will be a better future.
So it can be seen that Intelligent Networking is among Chinese brandsOccupying an important position is also an important opportunity for Chinese brands to overtake on corners. However, this opportunity is facing the cold winter of the auto market. What does Geely think about the future direction of the Chinese auto market?
An Conghui: I think the biggest problem in the second half of the year is uncertainty. This is my judgment on the market. At the same time, we have also responded positively. I believe that in this process, who can respond faster, respond to the market better, and have more competitive products, there may be opportunities. We cannot exchange price for quantity, we are more responsible for our partners, distributors and consumers.
In addition, the inventory-to-sales ratio dropped sharply in May, and the inventory-sales ratio in June made me more satisfied. Why lower the inventory-sales ratio is to deal with the uncertainty in the second half of the year more calmly. Geely has made various preparations for this uncertainty. When the sea is stormy, you will be more stable than anyone else; when the wind and waves are calm, see who runs faster. In the long runIn terms of development, China’s auto market has huge potential.
The market share is increasing from January to May this year. Last year, it was proposed to shift from high-speed growth to high-quality development, from focusing on sales, to pay more attention to market share, or to continue to lay the foundation and practice internal skills. Continuous investment in research and development, and continuous development of consumer-satisfied products, only by doing this, we can live well.
In general, Geely has high hopes for this GKUI 19, and looks forward to its powerful underlying optimization iterations and customized hardware.Empower cars to create an open and inclusive ecology to meet individual needs.
It is undeniable that the new four modernizations of the automobile have become a new opportunity that manufacturers have to talk about, and Chinese brands are already in the leading position in the important intelligent network connection level. As for the cold winter of the automobile market, Geely’s forecast is more Be cautious. Judging from the current information, Geely has prepared for the worst.