July 9 news, according to Sina Technology According to reports, in response to Beijing's online car-hailing price adjustment plan, Didi responded that the current overall low success rate of passengers for car-hailing is to solve the problem of imbalance between supply and demand.
In response, Didi said that since April 2017 to the present for more than two years, the price of Didi’s ride-hailing in Beijing has beenIt remained relatively stable, but demand grew rapidly. The number of calls throughout the day increased by 44%, and calls during peak periods increased by 49%. The current imbalance between supply and demand is serious, and the overall ride-hailing success rate for passengers is low.
On July 9th, Didi Chuxing released the price adjustment instructions for Beijing Didi's online car-hailing, announcing that starting from July 11th, new pricing rules will be implemented, starting prices and mileage charges during peak hours Will rise. According to public announcements, the areas where the price adjustment takes effect are Beijing Dongcheng District, Xicheng District, Haidian District, Chaoyang District, Fengtai District, Shijingshan District, Changping District, and Mentougou District. During working days in these areas, the starting price of Didi Express during morning peak hours (06:00-10:00) will increase from 13 yuan to 14 yuan, the mileage fee will increase from 1.6 yuan/km to 1.8 yuan/km, and the duration fee It is still 0.8 yuan/km.
In August 2018, the CEO of DidiCheng Wei once responded to Didi's price increase, saying, "It is indeed expensive, because there were huge subsidies two years ago, and everyone is used to being much cheaper than taxis, but in fact, the travel prices in China are the lowest in the world."
The following is the full text of Didi’s response:
With the increase in travel demand from citizens and the in-depth development of safety and compliance work, the problem of tight supply and demand in Beijing has become increasingly prominent. Difficulties in travel during the period and large differences in supply and demand between districts and counties are outstanding. In order to balance supply and demand, we made corresponding adjustments to Beijing's online car-hailing prices on July 11, 2019.
Since April 2017 for more than two years, the price of Didi car-hailing in Beijing has remained relatively stable, but demand has grown rapidly. The number of calls throughout the day has increased by 44%, and calls during peak periods have increased 49%. The platform uses various subsidies, time-sharing pricing, heat map guidance,Queuing, carpooling priority and other methods try to balance supply and demand, but the imbalance between supply and demand is still serious. At present, the overall ride-hailing success rate of passengers is low. Passengers will feel that it is getting harder and harder to call a taxi. At present, one-fifth of Didi Express's demand for car-hailing in the morning peak hours on weekdays is not enough to undertake. In order to balance supply and demand, corresponding price adjustments are made to encourage drivers to go out to meet the travel demand of passengers. At the same time, passengers are also encouraged to travel at peak times to reduce the pressure on car use during peak hours.