The iPhone 11 has not been released yet, and analysts from Rosenblatt sentenced it to death: No matter how the hardware is upgraded, the sales of iPhone 11 will be disappointing, even inferior to the iPhone XS series.
According to IDC statistics, the iPhone in Q1 quarter of 2019 Shipments of the company dropped by nearly 30%, from 52.2 million units to 36.4 million units. What is the root cause of this problem, I think everyone knows well, Q1 is the golden period of iPhone XS series sales, and its high price is hard to escape.
Until the price of iPhoneXR drops to about 4000 yuanLater, the situation improved. Any problem that money can solve is actually not a problem. People don’t think that the iPhone is not easy to use, but that it’s not worthy of being so expensive. The camera is not as strong as Huawei, the screen is not as good as Samsung, and the appearance is not as good as OPPO. Just an iOS system has some selling points. Why do you sell it so expensive?
That said, the design and pricing of iPhone 11 have almost been finalized, and even the CAD industrial renderings have been exposed, and the price is not much lower. For an international trading company such as Apple, once the product is finalized, the retailer's profit must be taken into consideration, and the final price often cannot change much.
According to the latest supply chain news, Apple will release 4 new iPhones in 2020, 3 of which are the sequels of iPhoneXS/MAX and iPhoneXR. Only one is the killer feature: cheap SellClick on the new version of iPhone 8.
It seems that Apple also believes that 2020 belongs to 5G In the era of OLED screens, the flagship iPhone will support 5G and OLED uniformly. In order to save costs, the new iPhone8 and iPhoneXR sequel do not support 5G. The new iPhone8 even only supports LCD screens and does not have Face-ID.
As far as I know, Apple is still producing iPhone8 and iPhone7. These two models are replacing iPhoneSE and guarding the low-end mobile phone market for Apple. Considering that the performance of the Android thousand yuan machine has not exceededThe appearance of the Snapdragon 835 and iPhone 8 will most likely not be outdated within three years. Moreover, the 5G network has just begun, and the authorization fee is expensive. When 5G is popularized to a thousand yuan machine, it will not happen for at least two years.
At this time, the new version of iPhone 8 equipped with the latest A series processor, if the price does not exceed 4,000 yuan, is likely to become the key to Apple's turnaround. If Apple is smart enough, it should target Xiaomi's digital flagship, and rely on the iOS system to determine the world.
I believe that as long as Apple delegates itself to the domestic Android The flagship mainstream price, and using the latest A series processors, few domestic mobile phone manufacturers can withstand. just nowThe competition of smartphones is so cruel that even Samsung has compromised with the Chinese market. For example, the price-performance ratio of the Samsung A60 Vitality Edition does not lose to Redmi Note7Pro.
Furthermore, the current market share of iOS devices is in a very dangerous situation: although user loyalty is high, the growth is weak, and it is shrinking every year. Without a certain number of users, there is no so-called system ecology, which is the foundation of the iOS system.
I don’t know if you have noticed: The major Android phone manufacturers are clamoring to hit the high-end and fight for innovative bayonets. Who is the imaginary enemy of this sentence? --apple.
Apple is only a flagship, and of course its customers are mainly high-end users. In the past, the Android camp was fiercely competitive, grabbing low-end markets that Apple didn’t want. Of course, Apple’s veteran is there, so you can buy it or not. Now it’s different. The low-end market has been divided up and Apple has becomeAs the soldiers of the world are heading, this price war can no longer be fought.