A company founded in 2003 Data companies did not gradually surface until 2015 when the concept of "big data" became familiar to the public. Known as the most mysterious big data unicorn company in Silicon Valley, Palantir has been valued at $20.2 billion in 2015, just behind Uber and Airbnb, and just this year, Palantir has begun planning to go public with a valuation of 410 One hundred million U.S. dollars. So where is this mysterious company?
Palantir is the crystal ball that can see the future in "Lord of the Rings", which means "seeing from a distance" and knowing what is happening in the distance or in the future. Palantir's business also It is through data analysis to help customers make judgments and even "predict the future".
Palantir’s main customers include governments and enterprises, such as the Federal Bureau of Investigation (FBI) and the US Central Committee Intelligence Agency (CIA), US NationalThe Security Agency (NSA), the U.S. military, and anti-terrorism agencies at all levels, etc., these organizations usually appear in movies or American dramas, undoubtedly add mystery to them.
It is understood that Palantir’s most popular incident is helping a number of banks recover billions of dollars from the former Nasdaq chairman Madoff’s Ponzi scheme and helping the Obama administration track down this Bin Laden.
Currently, Palantir has two core products, Palantir Gotham and Palantir Metropolis. Palantir Gotham mainly serves the fields of national defense, security and government management, and Palantir Metropolis mainly serves the financial field. The main business solutions include anti-fraud, network security, national defense security, internal threats, crisis response, insurance analysis, Case management, disease control, intelligent decision-making, etc.
According to the data, the core technology of its product line is to serve customers to organize, analyze, and use structured and unstructured data from different sources to create a big data analysis of human brain decision-making and computer intelligence symbiosis Environment and tool system, human brain and big data analysis complement each other to enhance customers' decision-making insights.
Take the police forecasting solution as an example. Palantir cooperates with the police forces of every state in the United States to store photos and videos taken by cameras on checkpoints and police cars in cities and towns. , It is deeply integrated with the police population database, crime database, DNA database, etc., to extract key information such as license plate number, face, DNA and posture. Through large-scale data visualization and interactive technology, valuable associations between data can be deeply mined to form a complete chain of evidence, which can save the policeThe amount of manpower and time, and through indirect correlation analysis, can solve the problem of thread interruption to a certain extent. Analyzing historical crime data through predictive policing models can also calculate the most likely locations for criminal activities during the next police duty.
In 2011, an intelligence agent of the US Customs was shot and killed by a group of drug dealers in Mexico, and the US police immediately launched the name Operation Fallen Hero The action of using Palantir big data technology to establish a complex relationship chain among the elements, places and events, and at the same time integrate the information held by federal agents, such as the big drug lords, their offline financing channels and drug delivery Route, through the visual display and interactive analysis of the multi-source data related to the case, the scattered and hidden evidence and information are effectively linkedAt the same time, the interference information is screened out and the evidence chain is fully presented. In the end, the key figures and key connections were clarified through the analysis of financial exchanges and interpersonal network, and the main suspects were identified. More than 600 drug dealers and a large number of drug weapons were arrested.
According to incomplete According to statistics, as of 2013, the number of US national institutions cooperating with Palantir has reached 12. In September 2013, Palantir won a $196 million US Securities Regulatory Commission (SEC) order. Palantir, which started as a government project, has since expanded toWall Street and various commercial companies, By 2015, the revenue contributed by government departments has accounted for less than 25%, which shows that revenue is developing in the direction of diversification.
Data source:Huaan Securities
It can be said that Palantir's big data technology is aimed at government agencies and large enterprises. The self-positioning on its official website is exactly “Palantir’s mission is to solve the most important problems for the world's most important institutions."
For B2C companies like Google, Facebook, and Amazon, most of the data they have is user-generated data, such as user social data, e-commerce data, etc. , But in fact, a large part of the valuable data comes from government and corporate servers. For example, a country’s intelligence department and the information centers of various ministries and bureaus hold thousands of key areas of data, including various Business data, surveillance data, DNA samples, voice and video images, map and space-time data, etc. For such a large, relevant and dynamic big data, corresponding supporting big data analysis technologies and tools are needed.
(Source: He Mingke 51Testing)
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