On July 10, according to foreign media reports, two important U.S. Democratic lawmakers called on Amazon to take stronger actions to prevent false products sold online The evaluation is disseminated on its platform.
Fran, New JerseyFrank Pallone Jr. and Janice Schakowsky of Illinois sent a letter to Amazon CEO Jeff Bezos on Tuesday, asking how the e-commerce giant would identify And respond to false reviews.
"Online reviews significantly influence consumers' shopping decisions, and it is important for Amazon to actively protect consumers from such misleading and harmful behaviors." Palon and Sakos Ji wrote in the letter, “To this end, we hope to better understand the measures Amazon has taken to prevent and delete fraudulent and deceptive product reviews, and whether Amazon is selling products that are promoted in this way. Obtain financial benefits."
Amazon stated in a statement that it uses a combination of investigators and automated technology to prevent and detect false product reviews.
A company that monitors online reviews A report issued by Fakespot on Monday showed that nearly 35% of Amazon's products had false reviews in June, compared with 16% and 21% in the same period last year and June 2017.
Saoud Khalifah, CEO of Fakespot, said that sellers often spend money to use automatic technology or manual external companies to give praise to their products, especially on days when more people are shopping. He also pointed out that Amazon has become very large, monitoring its collection of numerous sellers around the worldThe platform thus becomes extremely difficult.
Merchants use false reviews to play with Amazon’s algorithms, and those algorithms often determine which products are displayed prominently on the site.
In recent years, in order to solve the problem of the proliferation of false reviews, Amazon has tried various measures, including prohibiting shoppers from rating merchants to get free products.
In China, the phenomenon of online shopping platforms receiving good reviews also exists. Taobao.com, the largest e-commerce website, is particularly criticized. As early as 2013, the site made a big strike to crack down on buyers who speculated on credit. The crackdown methods include: taking products off the shelves, lowering the seller's credit rating, and blocking stores.