The top sellers in the cross-border e-commerce industry want to quickly increase their revenue, and most of them will adopt a pan-supply chain, multi-platform, and multi-store operation model. Youkeshu and Tongtuo Technology, well-known big sellers in the industry and have been acquired by listed companies, are also top masters in the multi-store model. At the end of 2018, there were over a thousand stores in Youkeshu, and the number of Tongtuo's stores is expected to be 600- Between 900.
Recently, another store with over 500 big sellers was exposed. The top three big sellers on eBay in China, Yibai Network, had a total of 597 stores at the end of 2018. The company's operating income is 1.816 billion yuan!
According to Yibai Network’s disclosure, its 2017 The total number of stores is 217. In 2018, the number of stores was nearly three times that of 2017, reaching 597. Among them, AliExpress has the largest number of stores at 159, Wish stores 154, and Amazon stores 101.
Amazon, which contributes the largest revenue to Yibai, is followed by eBay, AliExpress, Wish, and Lazada.
If you calculate the average store output, the average annual revenue of eBay stores is 12.11 million yuan, the average annual revenue of Amazon is 7.4 million yuan, and the average annual revenue of Lazada is 5.03 million yuan. WishIs 1.04 million yuan, and AliExpress is 960,000 yuan.
With such a large number of stores, a large part of them are opened on the basis of employee or third-party information.
Ebai Technology Co., Ltd. (hereinafter referred to as "Hong Kong Ebai"), a Hong Kong subsidiary of Ebai Networks, has complied with the operating regulations of third-party e-commerce platforms. Employees or third-party entities (hereinafter referred to as "information authorization entities") sign the "Information Use Authorization Agreement", and the latter confirms and agrees to use its relevant information to register online stores on e-commerce platforms and register accounts on third-party payment platforms. Confirm and agree that Hong Kong Yibai actually controls and operates the online store and account, and enjoys the ownership, intellectual property rights, use rights, management rights, operation rights, and revenue of the online store and account.Actual rights and interests such as beneficial rights and disposal rights.
Using a similar "information use authorization agreement" to open multiple stores is a common operation method in cross-border e-commerce that adopts a multi-store operation model to sell.
The operating income of Yibai Networks in 2017 and 2018 was 916 million yuan and 1.816 billion yuan respectively, and the net profit attributable to the owners of the parent company was 51.3 million yuan, 107 million yuan.
The number of stores has approximately doubled in a year, revenue has approximately doubled, and net profit has approximately doubled.
Establish a strong supply chain with strongSupported by the middle station of the information system, attracting good operation talents, and opening stores on major platforms one after another. This is indeed the successful formula for many cross-border e-commerce companies to sell!
Multi-store operation is really the standard for most cross-border e-commerce giants!
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