Later this year, Tim Cook will be on stage to show off "the best iPhone we have ever made." Whether there will be an invited audience remains to be seen, but the release of Apple’s iPhone 12 series is a critical moment. 5G, LiDAR sensor camera, faster processor and brand new design.
Unfortunately, there is already a phone that can disrupt Apple’s ambitious product launch.
The most direct competitor of iPhone 12 is iPhone SE.
Like many leading smartphones, the iPhone 12 has leaked in large numbers. Although there are still about five months away from the release, some information is already widely known, and many other details have been leaked (such as the LiDAR sensor on the camera).
There are huge differences between the iPhone series itself. The biggest of these will be the price.
The entry-level model of iPhone SE is priced at 3299 yuan. At the same time, the current iPhone 11 with a price of 5499 is also on sale. I don’t see any reason for Apple’s change. For the lowest iPhone 12, many people think that the iPhone 12 is the iPhone’s SE (double the price). .
For those with limited budgets, considering the potential development direction of the world economy in the next six to twelve months, almost everyone would think that a half-price iPhone looks attractive.
Is the iPhone 12's features enough to attract people to choose a budget? Or will people decide that they want a "normally usable" iPhone? Similarly, are those improved iPhone 12 features enough to make consumers want to maintain a higher level, or do they decide that they would rather save money than buy some Buck Rogers?
Don’t forget that iPhone SE is more favorable than iPhone 12. The phones in September will be comparable to Samsung Galaxy S20s, Huawei P40s and OnePlus 8s around the world. There is not much difference in function, price or form.
iPhone SE entered this market and won confidence in the mid-range market. Yes, Apple has sold phones at this price before, but they have always been higher-priced phones back then. Now the public has seen a new mobile phone with the same functions as the flagship product.
iPhone 12 is a luxury product, and iPhone SE provides consumers with better prices, similar features, and the illusion of Apple. The customer group SE is the owner.
Apple is doing its best to limit the impact of iPhone SE on iPhone 12. By choosing to run with the iPhone design that first appeared on the iPhone 6 in 2014, it will not be considered a new phone in terms of the iPhone SE in 2020.
Fashion and ideal. It has been launched as far as possible from September to maintain iPhone 12 sales. And it decided to release the phone under the current circumstances, thereby reducing its visibility during the release process.
But iPhone SE still needs to be sold. It is a product in itself, and Apple is still pushing the budget iPhone through its website. The question now is whether SE will attract a large number of new users to use the phone, or whether it will cannibalize existing audiences seeking to upgrade.
If it is the former, then Apple will expand its market share, and iPhone 12 will be launched as a flagship product later this year. Apple’s loyal supporters will prepare for the most advanced mobile phones, and this is the first time the public has interacted with the iPhone platform in the mid-range in many years.
If the latter, then the problem will beOne of profit and turnover. If you assume that the iPhone SE is still at the same profit level as the iPhone’s history, then total revenue will fall, turnover will fall, and the potential audience of iPhone 12 will be greatly reduced.
So, iPhone SE, who are you? Royal assassin or king maker?
iPhone SE can make or prevent iPhone 12 sales.
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