2020 is an extremely critical year for Xiaomi mobile phones. This year, Xiaomi released the Mi 10 series. The price of Mi 10 has increased a lot from the past. This time it will start at RMB 3,999.
And today, Xiaomi released a data. Lu Weibing, Vice President of Xiaomi Group and President of China, confirmed through Weibo that the domestic sales of Xiaomi Mi 10 series have exceeded 1 million units. All Xiaomi Mi 10 series products are equipped with features such as Snapdragon 865, LPDDR5, UFS 3.0, and 100-megapixel cameras as standard, and have been upgraded in experience levels such as screen display, audio tuning, and tactile feedback.
Then the question is, the current shipment of Xiaomi Mi 10 series exceeds 1 million units. Does this mean that Xiaomi mobile phones have successfully entered the ranks of high-end smartphones?
Is Xiaomi Mi 10 really successful?
Although the shipment of Mi 10 series exceeds 1 million units, I don’t think Mi 10 is a high-end mobile phone .
First of all, from the configuration point of view, Xiaomi Mi 10 has no bright spots, and in some aspects it is worse than the new Huawei OV machine.
From the price point of view, Although the price of Mi 10 has increased, the price of OV's new machine has also increased significantlyIn other words, Xiaomi phones are still at the same price as before.
Usually, the popularity of a mobile phone is only 3 to 5 months, and the sales after 4 months are usually the sum of the previous 4 months. Xiaomi Mi 10 has been released for nearly 70 days, and the sales of 1 million are not considered good, and it is not too bad. Three months after the first sale, there is a word-of-mouth effect. If it fails to form, it will fail!
Step back, a companyMaking a high-end mobile phone is not a slogan, nor does it mean that a high-end mobile phone is formed just by launching a mobile phone. For Xiaomi, it is still too early to really gain a foothold in the field of high-end smartphones!
Let’s talk about other things. Huawei’s P40 series currently has global shipments of over 10 million units. Today, Ren Zhengfei also said that after entering April , Huawei’s monthly shipment target for mobile phones is 20 million units. so, Xiaomi phones still have a long way to go!